What Makes an Effective Personal Statement or Common App Essay

What Makes an Effective Personal Statement or Common App Essay

Your personal statement should uniquely reflect who you are, what you value, and how you think—while also engaging and even surprising the reader.

You may be thinking, “Nothing much has happened to me! How can I surprise the reader?” Well, one of the biggest myths about the personal statement is that you can’t write a good one unless you have a “big” or tragic story to tell: “I was on my way to becoming a professional skater before I shattered my ankle,” or “I overcame a life-threatening disease then founded my own nonprofit to fund research on that disease.” While an experience like this could make for an excellent (though painful) personal statement, it could also make for…a really boring essay. Though it’s sad to say it, admissions officers have read many of these stories and so aren’t surprised or even moved by them.

Just think about it: admissions officers read thousands of essays every year, year after year. To get through them all, they have to read quickly, stopping once they figure out which “pile” you belong in (yes, no, or maybe). Your goal is to force that reader to slow down, even stop—to make them want to read your essay, to make them think, “I’ve never seen this before!” Admissions officers are more likely to have seen the “big” stories before—every year, they read thousands of essays about sports injuries and divorces, about Eagle Scout projects and difficult classes. Often, the best way to surprise the reader is to think small—to write about an unusual hobby (Sample Essay 6 in The Complete College Essay Handbook) or passion (Sample Essay 5 in The Complete College Essay Handbook)—or to write about a more common experience in an unexpected way, like discussing your parent’s divorce in the context of a violent protest (Sample Essay 4 in The Complete College Essay Handbook). Surprise can also be contextual. A varsity soccer player writing about varsity soccer? Not surprising. A varsity soccer player writing about his passion for cooking? That’s surprising!

A note: not all surprises are not created equal. There is the pleasant, gentle “surprise party” kind of surprise, and then there is shock, which can be invoked through violent images or vulgar confessions, and which produces negative emotions—fear, disgust, anger, and more.

Finally, a word on style and structure. The personal statement has two central elements: scene and reflection. Scene shows the reader what happened in an exciting way, and reflection explains its relevance. At the same time, your personal statement shouldn’t be all scene, but a balanced mix of scene and reflection. Reflection enables you to place the scene into its larger context and to show you thinking through the story.

Grad a copy of The Complete College Essay Handbook to keep learning more!

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What is a Personal Statement (Example: The Common App Essay)

What is a Personal Statement (Example: The Common App Essay)

It’s June, which means it’s time to start working on college admissions essays. This month, we’ll share some excerpts from our book, The Complete College Essay Handbook, starting with some personal statement tips!

First, what exactly is a personal statement like the Common Application essay?

A personal statement is a creative essay of 650 words or less that reads like a short story, memoir, or novel—not like an academic essay, textbook, or newspaper article. The best personal statements tell a story that culminates in a meaningful realization and offers the reader a glimpse of a mind in the process of thinking.

The personal statement is not the place to brag about accomplishments (student body president, team captain, founder of a schoolwide service project), or about how amazing you are (“I’m a world-changing revolutionary!”).

Although people you don’t know are going to read it, the personal statement is not a public form, like a school-wide speech. The personal statement is an intimate form, like a secret. It is the place to be honest, vulnerable, and raw, to reveal mistakes and weaknesses, to open up about an experience you’d only tell someone you were really close with, to explore what you struggle with and what scares you.

The personal statement is not “about” an event or achievement. It is about the psychological and emotional processes that occurred “behind the scenes.”

The same story, told from one angle, can be impersonal whereas, from another—told with a focus on the process rather than the outcome—can become deeply personal. Here are a few examples to help explain what I mean.

  • NO (Impersonal): The story about how you got elected student body president and a detailed account of everything you plan work on once in office
  • YES (Personal): The story about your internal struggle to overcome a crippling fear of public      speaking in order to run for student body president
  • NO (Impersonal): The story about how you changed lives by raising money for an orphanage in Africa
  • YES (Personal): The story about how you decided to start raising money for an orphanage because you yourself had been adopted and always struggled with the fact that your birth parents had abandoned you
  • NO (Impersonal): The story about how tearing your ACL was hard because you couldn’t play football or see your friends for a few months
  • YES (Personal): The story about how tearing your ACL gave you the time to reflect on who you are and you realized you didn’t want to just be an athlete so you started writing poetry and made new friends at school

Notice how all of these negative examples focus on the superficial event: I was elected; I raised money; I tore my ACL. By contrast, the positive examples explore the story behind the event—what was going inside of the writer that either led to this event (the student body president and orphanage examples) or the internal change that resulted from it (the ACL example). They also explore intimate, potentially difficult topics.

Since the personal statement is a creative essay at its heart, there is no set formula for success—however, our process and essay samples will give you the tools and examples you need to write your own singular personal statement.

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Storytelling Matters

Storytelling Matters

One of the reasons we place so much emphasis on essay work? The ability to tell a story — especially your story — matters. And not just in the college application process.

There is little that can match good storytelling for strongly connecting us to one another, influencing us to make decisions, and making us believe in the products that we depend on in our everyday lives. Sharing stories strengthens and bonds us to each other, our workplaces, our relationships, our communities, and the world around us. All great speakers have discovered that telling stories has a much greater influence on their audience than simply spewing out data.

Read more here!

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How Applications Are Changing After the Supreme Court Ruling

How Applications Are Changing After the Supreme Court Ruling

New essay prompts, the review of fewer activities, no more checkboxes….lots of news!

Read more here and here

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Diversity and identity essays in college admissions and the possible end of affirmative action

Diversity and identity essays in college admissions and the possible end of affirmative action

Colleges are starting to outline potential next steps if affirmative action is overturned and race can no longer be explicitly used as a factor in the admissions process. 

A recent article in the Brown Daily Herald noted:

Associate Provost for Enrollment Logan Powell says essays would focus on race as one part of identity, describes ‘structured meetings’ of Brown officials to prepare for rulings

And today, Penn’s DP posted about how Penn may respond if affirmative action is overturned. The DP also noted diversity statements (aka essays) 

Half of The Complete College Essay Handbook is dedicated to supplemental essays, which are the essays schools can request in addition to the Common App essay (aka the personal statement). Once you know the story you’re conveying in your personal statement, you can use the supplements to “round out” your application, whether by elaborating on an extracurricular, conveying your interest in an area of study, or even focusing on meaningful aspects of your identity or a community to which you belong.  

Community and Identity is one of the four types of supplements we discuss in the book, and it’s this category of essay Provost Powell is referencing. If race-conscious admission is eliminated, more essays of this type should emerge on applications and become even more critical in the efforts of colleges to build well-rounded, diverse classes. 

Through Community and Identity essays, admissions officers hope to get a sense of not only who you are and what shapes you but also how you interact with others in a group setting—a skill needed in college and your career. Often, Community and Identity essays are just as personal as the personal statement, though many are much shorter in length, averaging between 250 and 450 words.

The types of communities you belong to might include but are not limited to: 

  • Racial and ethnic communities
  • The LGBTQ+ community
  • Religious community
  • School community
  • Geographic community (could range from a specific neighborhood, city, or state to a whole country if you’re applying as an international student)
  • A specific socioeconomic community
  • Family community
  • A community based around a job, an extracurricular, or a hobby
  • Any other special school and/or local groups
  • Any other group you were born into (e.g., having a physical disability or a chronic illness, being an only child, having red hair)

You might have noticed that many of these communities speak to diversity in some way. Diversity is something admissions officers want, and now more than ever before might need, to learn about when they ask you to discuss your communities and identity. Diversity encompasses a wide range of other aspects of identity. Diversity is whatever experience or aspect of your identity makes you unique. The communities we belong to often help determine and define this difference. Community, identity, and diversity are all closely intertwined. 

Reflection is also an important component of many Community and Identity essays. When considering your identity in relation to a community, you will need to reflect on your role within that community, consider what it means to you, and examine what you have learned as a member. This means you can’t simply describe or celebrate the community or simply list all the accomplishments you’ve had as a member; you should take the time to reflect on the difficulties (and joys) of being a part of that community and how that community has helped make you who you are today.

For sample Community and Identity essays and a deeper discussion of how to approach writing this type of essay, grab a copy of The Complete College Essay Handbook. If you would like a complimentary copy for your school library or counseling office, or if cost is a barrier, please write to us. 

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Choices and Options: A Blueprint for College Admission for Everyone

Choices and Options: A Blueprint for College Admission for Everyone

Everyone should read the Georgia Tech admissions blog. 

Read rick Clark’s recent post here. For juniors, this section for seniors is important. Read it now, and read it again this summer when you finalize your college list. 

Be reminded that your chances of being admitted to a school with an admit rate below 20% do not go up 20% by applying to 20% more of those schools. Trade out “dream school” for IRL colleges. Apply to a group of schools (you figure out the number but generally more than 2 and less than 10) where you know you will be thrilled to get in and excited to go.*

*and we might add: where you can actually get in! Thanks always, Georgia Tech, for keeping it real! 

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Send The Complete College Essay Handbook to a School, Library, or Non-Profit!

Send The Complete College Essay Handbook to a School, Library, or Non-Profit!

We are excited to get our expertise and years of experience into the hands of as many students as possible—especially now that it’s peak college application season!

We’d be so grateful if you shared a link to The Complete College Essay Handbook with friends and family. If you decide to purchase it—thank you, and consider leaving a short review!

If you leave a review and share it with us, we’ll send a copy of The Complete College Essay Handbook to a school, library, or non-profit (that serves high school students!) of your choice.

Email us at brittemmaessays@gmail.com to let us know where you want a copy sent.

The Complete College Essay Handbook is a no-frills, practical guide that will give students the confidence and know-how they need to craft the best essays for every single school on their list—in less time and with less stress. The Complete College Essay Handbook walks students through:

  • What makes an essay stand out, drawing on sample essays by real students to illustrate main points
  • Brainstorming activities to find the best topics for the personal statement and supplemental essays
  • How to write the two central components of every application essay: scene and reflection
  • Editing and revision—including techniques to cut down or expand an essay to hit the word limit
  • The four types of supplemental essays and how to decode the different essay prompts, using actual essay questions
  • The strategy behind a well-rounded set of application essays

Thank you and write on!

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Ten Tips for Writing College Specific Essays / Supplemental Essays

Ten Tips for Writing College Specific Essays / Supplemental Essays

Time to write those supplemental essays…

  1. Don’t forget your reader. There’s a lot you don’t know about the admissions officers who will read your file—where they come from, what they have experienced, and what they personally value and believe. Keep this in mind as you write. Are you expressing some potentially divisive opinions? Be careful to do so in a thoughtful, nuanced way that appreciates the “other side.” Are you talking about a community that you are not a member of? Make sure that you are using culturally competent and correct language. Are you writing about an experience in a foreign country? Be wary of falling back to cultural stereotypes. The last thing you want to do is show a lack of sensitivity or understanding and offend your reader as a result.
  2. Do show social and cultural awareness, and especially empathy and understanding, for people who are different from you. Every college wants to admit kind, open-minded students who are going to embrace diversity and be a positive force in their community.
  3. Don’t forget to tell a story. Many students write the personal statement then think they’re done with being personal. This is not the case! One of the biggest problems with many supps is simply that they’re boring. The best way to bypass this issue is to craft a personal narrative around whatever you’re writing about, whether it’s leadership, creativity, or your potential major.
  4. Do show an understanding of a school’s mission and values. Linking your experiences or goals to a given school’s values (usually stated explicitly in their mission statement) is an excellent way to add an extra layer of specificity to an essay. It is also important to be sensitive to a school’s values for other reasons: if, for instance, you are applying to Brigham Young University, you wouldn’t want to submit an essay denigrating Christianity or any values specific to the Church of Jesus Christ of Latter-day Saints.
  5. Don’t just copy-paste information from the school’s website. You need school-specific information in many supplements, especially the why school or academic interest supplement. If you only copy some information you found in the school’s website without explaining how and why that information will apply to your college experience, your essay will seem shallow. Be specific in connecting what you learn about the school with your goals and past experiences.
  6. Don’t try to be too funny. You want to preserve as much of your personality as possible but humor is one of the hardest things to recreate on the page. A written joke—without your gestures, facial expressions, and tone of voice to guide the listener—can come across as corny at best and cynical, or even mean, at worst. Be extra mindful of this if you are trying to incorporate humor into your essays, and trust an adult’s judgement if you’re unsure.
  7. But don’t take yourself too seriously! A lighthearted approach to any topic will make your essay more readable and more engaging and—bonus!—make you seem more fun and approachable in the process. Colleges don’t necessarily care about admitting fun or approachable students but they do want students who will contribute to the community—and these attributes usually indicate that you will.
  8. Do look for ways to show self-awareness. You can get away with almost anything—a bad pun, a selfish thought—if you call yourself out for it in your essay. Doing so also displays a high level of self-knowledge and maturity that colleges value.
  9. Don’t brag (or humble brag), rehash your resume, or focus too much on academic awards or honors. A compelling story, not a big award, is what will make your application unique and memorable.
  10. Do try to be yourself, while keeping the suggestions above in mind. It’s no fun reading essays that scream you are “trying too hard” to be something you think colleges want.

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Common Application Updates – Refresh August 1

Common Application Updates – Refresh August 1

From the Common App….

Over the past several years, we’ve marked the joyful occasion of a new application year by celebrating launch as Common App Day! August 1 is just around the corner, and we want to share a few last minute reminders so you and your students are prepared. 

  • Application refresh dates. The 2021-2022 first-year application will close to applicants and recommenders at 5 pm ET on July 28, 2022. The 2021-2022 transfer application will close to applicants and recommenders at 5 pm ET on July 29, 2022.
  • Account rollover. Students will need to sign in and refresh their Common App accounts for the new cycle, which begins on August 1, 2022. Here are some reminders about how account rollover works for first-year and transfer students. 
  • Evolving the Application changes. Changes to the 2022-2023 application include revisions to questions related to gender and fee waivers to better reflect the needs of our students. You can view how the changes will take effect in this guide
  • Protecting student data. Each student who interacts with Common App trusts us to protect their personal identifiable information, and we take that responsibility seriously. Our privacy policy shares in detail what information we collect and the precaution we take to protect that information. 

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The Purpose of & How to Tackle College Specific Essays (Supplemental Essays)

The Purpose of & How to Tackle College Specific Essays (Supplemental Essays)

The supplemental essays (or “supps” as we call them) are a chance for you to “supplement” your personal statement (aka the Common App essay) with more information about who you are and what makes you tick. Although many supps ask you to write about seemingly straightforward topics, like your extracurriculars or academics, they are not merely an opportunity to rehash your résumé or the activities section of the Common Application. They are, like the personal statement, an opportunity to tell another deeply personal story—not to brag about your brag-worthy accomplishments. Remember: it is stories, not accomplishments, that will make your application memorable.

For your essay to count as a story, it needs to tell a narrative that charts personal progress and change. Maybe your résumé is full of community service, and though you love it now, when you started, it felt like a chore. Tell that story. Maybe you played piano for ten years only to quit in tenth grade so you could devote more time to your real passion—computer science. Tell that story. Maybe you founded a club, and no one came to the first meeting, but you decided to keep going, and now you have a small but devoted core group. Tell. That. Story. In other words: Tell the unvarnished true story, even if that story isn’t neat or pretty. Those are the best stories!

Although supps present a valuable opportunity to make yourself even more memorable to your favorite schools, they also present a daunting amount of work: the majority of schools require at least one supplemental essay, and some, like MIT and Wake Forest, ask you to complete five or more. Many students we work with end up having to complete, on average, ten to fifteen sets of supps, or anywhere from eight to twenty additional essays. This is an insane amount of writing, and it can seem especially challenging because the prompts for these essays appear to vary greatly from school to school.

Don’t be daunted. You don’t have to write twenty unique essays!

Over the years, we have identified four types of essays that admissions officers most commonly look for. The students we work with write, on average, these four essays that they are then able to adapt and repurpose for different word counts and prompts.  They are:

  • Academic and Intellectual Interests
  • Community and Identity
  • Creativity
  • Impact and Influence

And following our method, you can do this too! In The Complete College Essay Handbook, we provide:

  • An overview of the type, with writing advice
  • Sample essays to show you how it’s done at different word limits
  • Both obvious and less-obvious prompts, so you can get a sense of the ways colleges phrase each question
  • A brief brainstorming questionnaire targeted to that type

We also show you how to adapt your essays for higher or lower word limits and how to repurpose your essays for the few prompts that fall outside of the four types. Using our methods, you’ll be able to maximize your time by writing fewer, but more effective and widely applicable, supplemental essays.

Get a copy today (paperback or ebook option), or if you are interested in working with us 1:1, reach out via email!

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