What Makes an Effective Personal Statement or Common App Essay

What Makes an Effective Personal Statement or Common App Essay

Your personal statement should uniquely reflect who you are, what you value, and how you think—while also engaging and even surprising the reader.

You may be thinking, “Nothing much has happened to me! How can I surprise the reader?” Well, one of the biggest myths about the personal statement is that you can’t write a good one unless you have a “big” or tragic story to tell: “I was on my way to becoming a professional skater before I shattered my ankle,” or “I overcame a life-threatening disease then founded my own nonprofit to fund research on that disease.” While an experience like this could make for an excellent (though painful) personal statement, it could also make for…a really boring essay. Though it’s sad to say it, admissions officers have read many of these stories and so aren’t surprised or even moved by them.

Just think about it: admissions officers read thousands of essays every year, year after year. To get through them all, they have to read quickly, stopping once they figure out which “pile” you belong in (yes, no, or maybe). Your goal is to force that reader to slow down, even stop—to make them want to read your essay, to make them think, “I’ve never seen this before!” Admissions officers are more likely to have seen the “big” stories before—every year, they read thousands of essays about sports injuries and divorces, about Eagle Scout projects and difficult classes. Often, the best way to surprise the reader is to think small—to write about an unusual hobby (Sample Essay 6 in The Complete College Essay Handbook) or passion (Sample Essay 5 in The Complete College Essay Handbook)—or to write about a more common experience in an unexpected way, like discussing your parent’s divorce in the context of a violent protest (Sample Essay 4 in The Complete College Essay Handbook). Surprise can also be contextual. A varsity soccer player writing about varsity soccer? Not surprising. A varsity soccer player writing about his passion for cooking? That’s surprising!

A note: not all surprises are not created equal. There is the pleasant, gentle “surprise party” kind of surprise, and then there is shock, which can be invoked through violent images or vulgar confessions, and which produces negative emotions—fear, disgust, anger, and more.

Finally, a word on style and structure. The personal statement has two central elements: scene and reflection. Scene shows the reader what happened in an exciting way, and reflection explains its relevance. At the same time, your personal statement shouldn’t be all scene, but a balanced mix of scene and reflection. Reflection enables you to place the scene into its larger context and to show you thinking through the story.

Grad a copy of The Complete College Essay Handbook to keep learning more!

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What is a Personal Statement (Example: The Common App Essay)

What is a Personal Statement (Example: The Common App Essay)

It’s June, which means it’s time to start working on college admissions essays. This month, we’ll share some excerpts from our book, The Complete College Essay Handbook, starting with some personal statement tips!

First, what exactly is a personal statement like the Common Application essay?

A personal statement is a creative essay of 650 words or less that reads like a short story, memoir, or novel—not like an academic essay, textbook, or newspaper article. The best personal statements tell a story that culminates in a meaningful realization and offers the reader a glimpse of a mind in the process of thinking.

The personal statement is not the place to brag about accomplishments (student body president, team captain, founder of a schoolwide service project), or about how amazing you are (“I’m a world-changing revolutionary!”).

Although people you don’t know are going to read it, the personal statement is not a public form, like a school-wide speech. The personal statement is an intimate form, like a secret. It is the place to be honest, vulnerable, and raw, to reveal mistakes and weaknesses, to open up about an experience you’d only tell someone you were really close with, to explore what you struggle with and what scares you.

The personal statement is not “about” an event or achievement. It is about the psychological and emotional processes that occurred “behind the scenes.”

The same story, told from one angle, can be impersonal whereas, from another—told with a focus on the process rather than the outcome—can become deeply personal. Here are a few examples to help explain what I mean.

  • NO (Impersonal): The story about how you got elected student body president and a detailed account of everything you plan work on once in office
  • YES (Personal): The story about your internal struggle to overcome a crippling fear of public      speaking in order to run for student body president
  • NO (Impersonal): The story about how you changed lives by raising money for an orphanage in Africa
  • YES (Personal): The story about how you decided to start raising money for an orphanage because you yourself had been adopted and always struggled with the fact that your birth parents had abandoned you
  • NO (Impersonal): The story about how tearing your ACL was hard because you couldn’t play football or see your friends for a few months
  • YES (Personal): The story about how tearing your ACL gave you the time to reflect on who you are and you realized you didn’t want to just be an athlete so you started writing poetry and made new friends at school

Notice how all of these negative examples focus on the superficial event: I was elected; I raised money; I tore my ACL. By contrast, the positive examples explore the story behind the event—what was going inside of the writer that either led to this event (the student body president and orphanage examples) or the internal change that resulted from it (the ACL example). They also explore intimate, potentially difficult topics.

Since the personal statement is a creative essay at its heart, there is no set formula for success—however, our process and essay samples will give you the tools and examples you need to write your own singular personal statement.

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10 Do’s and Don’ts for Writing The Common Application Essay

10 Do’s and Don’ts for Writing The Common Application Essay

Our essay experts know best. Check out these 10 tips from Emma that will help you write the most effective personal statement.

Interested in completing your college essays this summer?  Summer is the best time to tackle this important essay, so start coming up with a plan now! 

  • Don’t worry about the prompts. It’s helpful to read through the prompts to see if doing so sparks any ideas; however, there is no need to stress about writing an essay that exactly “answers” a prompt. Your goal is to write the best essay you can about whatever you decide is best to write about. Working with students 1:1, we totally disregard the prompts and usually find that their essay still easily fits under one of the questions. And, if not, there is often an open-ended prompt such as: “Share an essay on any topic of your choice. It can be one you’ve already written, one that responds to a different prompt, or one of your own design.”
  • Do open with a scene. A strong opening scene draws the reader into your essay. Admissions officers and their first-round readers have hundreds of applications to get through—make yours stand out from the first sentence. Intrigue them or scare them or make them laugh. Make them want to keep reading.
  • Do focus on a single story. You only have 650 words. Perhaps that sounds like a lot to you: it’s not. There is no reason you should worry about filling it up. Through our process, you will find out how to generate enough detail to write an essay about any story. Nor should you worry about cramming as much as possible into the personal statement. Remember that colleges have all of your application data and that trying to do too much in the essay will only end up making your essay feel rushed and scattered.
  • Do make sure that your story has a clear beginning, middle, and end. You can tell your story out of order—for instance, opening with a scene from a stressful moment in order to build suspense before jumping back into chronology—but you always want to make sure your story has each of these elements. Skipping any single one will confuse your reader and make your story feel incomplete (because it is!).
  • And yet don’t get bogged down in detail. We usually find students have trouble generating enough detail. But sometimes we get a student who is unable to summarize effectively, too. Having too much detail can make your story confusing and also mean that your reader will have trouble understanding what the most significant elements are. It usually also means you don’t have room for reflection—the most important element in the essay!
  • Do present yourself in a positive light. We actively encourage you to tell a story that showcases your vulnerabilities, failures, weaknesses, and mistakes. However, either your narrative or your reflection (or some combination of the two), needs to ultimately redeem you so that your essay, in the end, shows you to be someone who is actively working to improve—to rectify mistakes, move past failures, or strengthen weakness. Your essay should be honest, but its main purpose is to make you seem like someone admissions officers want to see at their colleges! Make sure you come off well.
  • Don’t use huge thesaurus words. Again: you aren’t trying to impress the admissions officers! You are trying to show them who you are—and you are trying to make them like you. Using big words can mean using words you don’t quite know how to use, and that will show. Even if you do know how to use them, unless your essay is about how much you love long words or languages, using the big, 25-cent words can make you sound pretentious and overly formal. The language should sound like you and be relatively casual—not curse-word, talking-with-friends casual, but maybe talking-with-your-grandmother casual.
  • Do use vivid, interesting words and varied sentence structure. Being casual doesn’t mean the writing shouldn’t be good or interesting! Do push yourself to use words you might not use in your everyday speech, and do mix up the sentence structure to keep the writing varied and exciting. Do feel free to include words from your personal vocabulary—words from the language you speak at home or from a regional dialect or words you’ve made up. That can add a lot of texture and personality to an essay. Just make sure you define the words for your reader if the meaning isn’t clear from context.
  • But don’t use emotional language: I was happy; I was sad. Instead, let an action depict the emotional state. That is, instead of saying “I was happy,” you might write, “I couldn’t help skipping a few steps down the street after hearing the news.” And, instead of saying “She was sad,” you might write, “Her shoulders slumped, and she cradled her head in her hands.” You can’t see an emotion, and you always want to give the reader something to see.
  • And don’t use cliche—i.e. common, predictable, overused—language. Cliche language includes (but is definitely not limited to!) phrases like:
    • I need to be true to myself.
    • Time heals all wounds.
    • Every cloud has a silver lining.
    • Good things come to those who wait.
    • I learned more from them than they did from me.
    • Every rose has its thorn.
    • You win some, you lose some.
    • Little did I know.

Of course, your essay might have one of these messages at its heart. Maybe you did learn more from the kid you tutored than they learned from you. Maybe you did find the “silver lining” in a terrible situation. Both of these could make for great essays. But you want to verbalize that realization in your own unique and surprising way.

Contact us if you’d like help completing the CA essay (or other essays!) this summer so you can apply ASAP after August 1.  

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College Application Essay Coaching – Make The Most of Summer

College Application Essay Coaching – Make The Most of Summer

Having read thousands of college application essays over the course of our careers as counselors, teachers, writing coaches, and admissions officers, the easiest explanation is that we just “know” when we read an effective essay. For a glimpse into our process and to read some of these essays, check out The Complete College Essay Handbook.

In our 1:1 coaching…

  • We help students navigate the essay process efficiently and effectively. There’s no reason a student can’t go back to school in August/September with most of their essays completed.
  • We help students uncover their unique stories and then guide them on how to get those stories onto the page in a clear, concise, and engaging way. Every student has a story to tell.
  • We provide students with writing exercises, manageable deadlines, and encouragement as we guide them from points A to Z. You don’t need to be a “writer” to write winning application essays. 

Summer is THE time to write college application essays—reach out to learn more about our essay process!

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2023-2024 Common Application Essay Prompts

2023-2024 Common Application Essay Prompts

In case you missed it, Common App announced that the 2023-2024 essay prompts will remain the same. Past research shows that overall satisfaction with the prompts remains high among students, counselors, and member colleges.

They hope that by sharing the prompts now, students will have the time they need to reflect on their own personal stories and begin thinking about what they want to share with colleges. Now is a fantastic time to begin brainstorming for the Common App essay (aka the personal statement), especially if you have completed standardized testing or will be applying test optional. 

We’ll be posting plenty of essay tips and related content in the coming months, so stay tuned! You can also check out The Complete College Essay Handbook.

If you would like a complimentary copy for your school library or counseling office (or for yourself) please write to us

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Diversity and identity essays in college admissions and the possible end of affirmative action

Diversity and identity essays in college admissions and the possible end of affirmative action

Colleges are starting to outline potential next steps if affirmative action is overturned and race can no longer be explicitly used as a factor in the admissions process. 

A recent article in the Brown Daily Herald noted:

Associate Provost for Enrollment Logan Powell says essays would focus on race as one part of identity, describes ‘structured meetings’ of Brown officials to prepare for rulings

And today, Penn’s DP posted about how Penn may respond if affirmative action is overturned. The DP also noted diversity statements (aka essays) 

Half of The Complete College Essay Handbook is dedicated to supplemental essays, which are the essays schools can request in addition to the Common App essay (aka the personal statement). Once you know the story you’re conveying in your personal statement, you can use the supplements to “round out” your application, whether by elaborating on an extracurricular, conveying your interest in an area of study, or even focusing on meaningful aspects of your identity or a community to which you belong.  

Community and Identity is one of the four types of supplements we discuss in the book, and it’s this category of essay Provost Powell is referencing. If race-conscious admission is eliminated, more essays of this type should emerge on applications and become even more critical in the efforts of colleges to build well-rounded, diverse classes. 

Through Community and Identity essays, admissions officers hope to get a sense of not only who you are and what shapes you but also how you interact with others in a group setting—a skill needed in college and your career. Often, Community and Identity essays are just as personal as the personal statement, though many are much shorter in length, averaging between 250 and 450 words.

The types of communities you belong to might include but are not limited to: 

  • Racial and ethnic communities
  • The LGBTQ+ community
  • Religious community
  • School community
  • Geographic community (could range from a specific neighborhood, city, or state to a whole country if you’re applying as an international student)
  • A specific socioeconomic community
  • Family community
  • A community based around a job, an extracurricular, or a hobby
  • Any other special school and/or local groups
  • Any other group you were born into (e.g., having a physical disability or a chronic illness, being an only child, having red hair)

You might have noticed that many of these communities speak to diversity in some way. Diversity is something admissions officers want, and now more than ever before might need, to learn about when they ask you to discuss your communities and identity. Diversity encompasses a wide range of other aspects of identity. Diversity is whatever experience or aspect of your identity makes you unique. The communities we belong to often help determine and define this difference. Community, identity, and diversity are all closely intertwined. 

Reflection is also an important component of many Community and Identity essays. When considering your identity in relation to a community, you will need to reflect on your role within that community, consider what it means to you, and examine what you have learned as a member. This means you can’t simply describe or celebrate the community or simply list all the accomplishments you’ve had as a member; you should take the time to reflect on the difficulties (and joys) of being a part of that community and how that community has helped make you who you are today.

For sample Community and Identity essays and a deeper discussion of how to approach writing this type of essay, grab a copy of The Complete College Essay Handbook. If you would like a complimentary copy for your school library or counseling office, or if cost is a barrier, please write to us. 

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Common Application Essay Winter Workshops

Common Application Essay Winter Workshops

Complete Your Common Application Essay in One Week! 

Want to get the most important piece of writing in your college application completed efficiently, effectively, and early? 

In one week of focused 1:1 work, you can check a very important college application item off your list: the Common Application essay.  

In this individualized workshop, students:

  • Attend a live session to learn what makes a successful Common Application essay
  • Complete our brainstorming process and then work with an essay expert 1:1 to determine the best approach 
  • Receive detailed, targeted feedback to take the essay from a rough draft to a polished final essay

You’ll also get access to sample personal statements by students we’ve worked with (and who have gained admission to selective colleges and universities!) and a copy of The Complete College Essay Handbook: A Step-by-Step Guide to Writing the Personal Statement and the Supplemental Essays

When is this program offered?

  • Common App essay workshops are offered on-demand from February through June

Who should sign up for this program?

  • High school juniors who are ready to write their Common App essay (aka the personal statement) and who have one to two hours daily to dedicate to it over the course of one week

How do I get more information and pricing?

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Send The Complete College Essay Handbook to a School, Library, or Non-Profit!

Send The Complete College Essay Handbook to a School, Library, or Non-Profit!

We are excited to get our expertise and years of experience into the hands of as many students as possible—especially now that it’s peak college application season!

We’d be so grateful if you shared a link to The Complete College Essay Handbook with friends and family. If you decide to purchase it—thank you, and consider leaving a short review!

If you leave a review and share it with us, we’ll send a copy of The Complete College Essay Handbook to a school, library, or non-profit (that serves high school students!) of your choice.

Email us at brittemmaessays@gmail.com to let us know where you want a copy sent.

The Complete College Essay Handbook is a no-frills, practical guide that will give students the confidence and know-how they need to craft the best essays for every single school on their list—in less time and with less stress. The Complete College Essay Handbook walks students through:

  • What makes an essay stand out, drawing on sample essays by real students to illustrate main points
  • Brainstorming activities to find the best topics for the personal statement and supplemental essays
  • How to write the two central components of every application essay: scene and reflection
  • Editing and revision—including techniques to cut down or expand an essay to hit the word limit
  • The four types of supplemental essays and how to decode the different essay prompts, using actual essay questions
  • The strategy behind a well-rounded set of application essays

Thank you and write on!

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Common Application Essay Spring Bootcamp

Common Application Essay Spring Bootcamp

Complete Your Common Application Essay in One Week! 

Want to get the most important piece of writing in your college application completed efficiently, effectively, and early? 

In one week of focused 1:1 work, you will be able to check a very important college application item off your list: the Common Application essay.  

In this bootcamp you will: 

  • Attend a live session to learn what makes a successful Common Application essay.
  • Complete our specialized brainstorming process, working with an essay expert 1:1 to decide on the most unique approach to your essay. 
  • Draft your essay and receive detailed, targeted feedback to take it from a rough draft to a polished final essay.

You’ll also get access to sample personal statements by students we’ve worked with (and who have gained admission to selective colleges and universities!).

When is this program offered?

  • Bootcamps are offered on-demand in March, April, and May! Let us know your preferred week, and we will reach out to you with our availability. If we are not available for your preferred week, we will work with you to find another time that fits both of our schedules. 

Who should sign up for this program?

  • High school juniors who are ready to write their Common App essay (aka the personal statement) and who have one hour daily to dedicate to it over the course of one week. 

How do I get more information and pricing?

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Out Now on Amazon: The Complete College Essay Handbook!

Out Now on Amazon: The Complete College Essay Handbook!

Hi. If this were a podcast, this would be the part where we’d say, in our distinct voices: “I’m Brittany.” And then: “I’m Emma.” We’ve been working together to guide students through their college applications since 2016. After a few years, we realized our process was not reflected in any of the essay materials we found elsewhere, so we decided to write it down. What started as internal documents for our students eventually turned into a book. Since it is time to start thinking about essays, remember that…

The Complete College Essay Handbook is available on Amazon

It’s a no-frills, practical guide that will give students the confidence and know-how they need to craft the best essays for every single school on their list—in less time and with less stress. The Complete College Essay Handbook walks students through:

  • What makes an essay stand out, drawing on sample essays by real students to illustrate main points
  • Brainstorming activities to find the best topics for the personal statement and supplemental essays
  • How to write the two central components of every application essay: scene and reflection
  • Editing and revision—including techniques to cut down or expand an essay to hit the word limit
  • The four types of supplemental essays and how to decode the different essay prompts, using actual essay questions
  • The strategy behind a well-rounded set of application essays

We are excited to get our expertise and years of experience into the hands of as many students as possible—especially now that it’s college application season!

We’d be so grateful if you shared a link to The Complete College Essay Handbook with friends and family, and if you decide to purchase it—thank you, and also consider leaving a review (verified Amazon reviews are huge for increasing exposure). If you have feedback—or just want to say hi—email us at brittemmaessays@gmail.com

Thank you for your support!

Brittany & Emma