Storytelling Matters

Storytelling Matters

One of the reasons we place so much emphasis on essay work? The ability to tell a story — especially your story — matters. And not just in the college application process.

There is little that can match good storytelling for strongly connecting us to one another, influencing us to make decisions, and making us believe in the products that we depend on in our everyday lives. Sharing stories strengthens and bonds us to each other, our workplaces, our relationships, our communities, and the world around us. All great speakers have discovered that telling stories has a much greater influence on their audience than simply spewing out data.

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