What Makes an Effective Personal Statement or Common App Essay

What Makes an Effective Personal Statement or Common App Essay

Your personal statement should uniquely reflect who you are, what you value, and how you think—while also engaging and even surprising the reader.

You may be thinking, “Nothing much has happened to me! How can I surprise the reader?” Well, one of the biggest myths about the personal statement is that you can’t write a good one unless you have a “big” or tragic story to tell: “I was on my way to becoming a professional skater before I shattered my ankle,” or “I overcame a life-threatening disease then founded my own nonprofit to fund research on that disease.” While an experience like this could make for an excellent (though painful) personal statement, it could also make for…a really boring essay. Though it’s sad to say it, admissions officers have read many of these stories and so aren’t surprised or even moved by them.

Just think about it: admissions officers read thousands of essays every year, year after year. To get through them all, they have to read quickly, stopping once they figure out which “pile” you belong in (yes, no, or maybe). Your goal is to force that reader to slow down, even stop—to make them want to read your essay, to make them think, “I’ve never seen this before!” Admissions officers are more likely to have seen the “big” stories before—every year, they read thousands of essays about sports injuries and divorces, about Eagle Scout projects and difficult classes. Often, the best way to surprise the reader is to think small—to write about an unusual hobby (Sample Essay 6 in The Complete College Essay Handbook) or passion (Sample Essay 5 in The Complete College Essay Handbook)—or to write about a more common experience in an unexpected way, like discussing your parent’s divorce in the context of a violent protest (Sample Essay 4 in The Complete College Essay Handbook). Surprise can also be contextual. A varsity soccer player writing about varsity soccer? Not surprising. A varsity soccer player writing about his passion for cooking? That’s surprising!

A note: not all surprises are not created equal. There is the pleasant, gentle “surprise party” kind of surprise, and then there is shock, which can be invoked through violent images or vulgar confessions, and which produces negative emotions—fear, disgust, anger, and more.

Finally, a word on style and structure. The personal statement has two central elements: scene and reflection. Scene shows the reader what happened in an exciting way, and reflection explains its relevance. At the same time, your personal statement shouldn’t be all scene, but a balanced mix of scene and reflection. Reflection enables you to place the scene into its larger context and to show you thinking through the story.

Grad a copy of The Complete College Essay Handbook to keep learning more!

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What is a Personal Statement (Example: The Common App Essay)

What is a Personal Statement (Example: The Common App Essay)

It’s June, which means it’s time to start working on college admissions essays. This month, we’ll share some excerpts from our book, The Complete College Essay Handbook, starting with some personal statement tips!

First, what exactly is a personal statement like the Common Application essay?

A personal statement is a creative essay of 650 words or less that reads like a short story, memoir, or novel—not like an academic essay, textbook, or newspaper article. The best personal statements tell a story that culminates in a meaningful realization and offers the reader a glimpse of a mind in the process of thinking.

The personal statement is not the place to brag about accomplishments (student body president, team captain, founder of a schoolwide service project), or about how amazing you are (“I’m a world-changing revolutionary!”).

Although people you don’t know are going to read it, the personal statement is not a public form, like a school-wide speech. The personal statement is an intimate form, like a secret. It is the place to be honest, vulnerable, and raw, to reveal mistakes and weaknesses, to open up about an experience you’d only tell someone you were really close with, to explore what you struggle with and what scares you.

The personal statement is not “about” an event or achievement. It is about the psychological and emotional processes that occurred “behind the scenes.”

The same story, told from one angle, can be impersonal whereas, from another—told with a focus on the process rather than the outcome—can become deeply personal. Here are a few examples to help explain what I mean.

  • NO (Impersonal): The story about how you got elected student body president and a detailed account of everything you plan work on once in office
  • YES (Personal): The story about your internal struggle to overcome a crippling fear of public      speaking in order to run for student body president
  • NO (Impersonal): The story about how you changed lives by raising money for an orphanage in Africa
  • YES (Personal): The story about how you decided to start raising money for an orphanage because you yourself had been adopted and always struggled with the fact that your birth parents had abandoned you
  • NO (Impersonal): The story about how tearing your ACL was hard because you couldn’t play football or see your friends for a few months
  • YES (Personal): The story about how tearing your ACL gave you the time to reflect on who you are and you realized you didn’t want to just be an athlete so you started writing poetry and made new friends at school

Notice how all of these negative examples focus on the superficial event: I was elected; I raised money; I tore my ACL. By contrast, the positive examples explore the story behind the event—what was going inside of the writer that either led to this event (the student body president and orphanage examples) or the internal change that resulted from it (the ACL example). They also explore intimate, potentially difficult topics.

Since the personal statement is a creative essay at its heart, there is no set formula for success—however, our process and essay samples will give you the tools and examples you need to write your own singular personal statement.

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10 Do’s and Don’ts for Writing The Common Application Essay

10 Do’s and Don’ts for Writing The Common Application Essay

Our essay experts know best. Check out these 10 tips from Emma that will help you write the most effective personal statement.

Interested in completing your college essays this summer?  Summer is the best time to tackle this important essay, so start coming up with a plan now! 

  • Don’t worry about the prompts. It’s helpful to read through the prompts to see if doing so sparks any ideas; however, there is no need to stress about writing an essay that exactly “answers” a prompt. Your goal is to write the best essay you can about whatever you decide is best to write about. Working with students 1:1, we totally disregard the prompts and usually find that their essay still easily fits under one of the questions. And, if not, there is often an open-ended prompt such as: “Share an essay on any topic of your choice. It can be one you’ve already written, one that responds to a different prompt, or one of your own design.”
  • Do open with a scene. A strong opening scene draws the reader into your essay. Admissions officers and their first-round readers have hundreds of applications to get through—make yours stand out from the first sentence. Intrigue them or scare them or make them laugh. Make them want to keep reading.
  • Do focus on a single story. You only have 650 words. Perhaps that sounds like a lot to you: it’s not. There is no reason you should worry about filling it up. Through our process, you will find out how to generate enough detail to write an essay about any story. Nor should you worry about cramming as much as possible into the personal statement. Remember that colleges have all of your application data and that trying to do too much in the essay will only end up making your essay feel rushed and scattered.
  • Do make sure that your story has a clear beginning, middle, and end. You can tell your story out of order—for instance, opening with a scene from a stressful moment in order to build suspense before jumping back into chronology—but you always want to make sure your story has each of these elements. Skipping any single one will confuse your reader and make your story feel incomplete (because it is!).
  • And yet don’t get bogged down in detail. We usually find students have trouble generating enough detail. But sometimes we get a student who is unable to summarize effectively, too. Having too much detail can make your story confusing and also mean that your reader will have trouble understanding what the most significant elements are. It usually also means you don’t have room for reflection—the most important element in the essay!
  • Do present yourself in a positive light. We actively encourage you to tell a story that showcases your vulnerabilities, failures, weaknesses, and mistakes. However, either your narrative or your reflection (or some combination of the two), needs to ultimately redeem you so that your essay, in the end, shows you to be someone who is actively working to improve—to rectify mistakes, move past failures, or strengthen weakness. Your essay should be honest, but its main purpose is to make you seem like someone admissions officers want to see at their colleges! Make sure you come off well.
  • Don’t use huge thesaurus words. Again: you aren’t trying to impress the admissions officers! You are trying to show them who you are—and you are trying to make them like you. Using big words can mean using words you don’t quite know how to use, and that will show. Even if you do know how to use them, unless your essay is about how much you love long words or languages, using the big, 25-cent words can make you sound pretentious and overly formal. The language should sound like you and be relatively casual—not curse-word, talking-with-friends casual, but maybe talking-with-your-grandmother casual.
  • Do use vivid, interesting words and varied sentence structure. Being casual doesn’t mean the writing shouldn’t be good or interesting! Do push yourself to use words you might not use in your everyday speech, and do mix up the sentence structure to keep the writing varied and exciting. Do feel free to include words from your personal vocabulary—words from the language you speak at home or from a regional dialect or words you’ve made up. That can add a lot of texture and personality to an essay. Just make sure you define the words for your reader if the meaning isn’t clear from context.
  • But don’t use emotional language: I was happy; I was sad. Instead, let an action depict the emotional state. That is, instead of saying “I was happy,” you might write, “I couldn’t help skipping a few steps down the street after hearing the news.” And, instead of saying “She was sad,” you might write, “Her shoulders slumped, and she cradled her head in her hands.” You can’t see an emotion, and you always want to give the reader something to see.
  • And don’t use cliche—i.e. common, predictable, overused—language. Cliche language includes (but is definitely not limited to!) phrases like:
    • I need to be true to myself.
    • Time heals all wounds.
    • Every cloud has a silver lining.
    • Good things come to those who wait.
    • I learned more from them than they did from me.
    • Every rose has its thorn.
    • You win some, you lose some.
    • Little did I know.

Of course, your essay might have one of these messages at its heart. Maybe you did learn more from the kid you tutored than they learned from you. Maybe you did find the “silver lining” in a terrible situation. Both of these could make for great essays. But you want to verbalize that realization in your own unique and surprising way.

Contact us if you’d like help completing the CA essay (or other essays!) this summer so you can apply ASAP after August 1.  

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Common App Announces 2024–2025 Essay Prompts

Common App Announces 2024–2025 Essay Prompts

The Common App essay prompts will remain the same for 2024–2025. Get a head start by grabbing a copy of The Complete College Essay Handbook!

  1. Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.
  2. The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?
  3. Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?
  4. Reflect on something that someone has done for you that has made you happy or thankful in a surprising way. How has this gratitude affected or motivated you?
  5. Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.
  6. Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?
  7. Share an essay on any topic of your choice. It can be one you’ve already written, one that responds to a different prompt, or one of your own design.

They will retain the optional community disruption question within the Writing section, too.

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Support for Deferred Students: Crafting a Deferral Strategy

Support for Deferred Students: Crafting a Deferral Strategy

Every year we work with a handful of deferred students on turning those defers into admits. Reach out to us if you want individualized guidance!

Some colleges and universities can’t admit all of the students they would like to in early decision or early action (“ED” or “EA”), so they defer some and evaluate them again during regular decision (“RD”). These candidates have a shot (albeit small at many top 30 schools) at getting admitted RD. However, some schools just defer everyone or almost everyone! Most students who fall into this category should move on and focus on other schools. If you are not sure which category you fall into, ask us. 

If you’d like some general guidance on working the deferral, you’ll find it below. But first, a few notes before doing anything to “work” a deferral:

1. Stay positive for RD, or preferably early decision 2, and keep moving forward on other apps! Those are much more important now.

2. Consider ED 2; it’s often smarter than relying on RD. Not all schools have ED 2; check your Common App to see if ED 2 is offered at any schools on your list. Why? Because….

3. The RD round is tough.  Get familiar with the ED 1 and RD numbers and understand why ED 2 can present a significant advantage over RD. Read this chart by Jeff Levy and Jeannie Kent. Pay particular attention to the percentage of the class filled by early plans.

4. Don’t rush to write to the school without a strategic DEFERRAL PLAN/STRATEGY! Don’t make the same mistakes again. You should be very open to completing a thorough evaluation of what might have gone wrong with your early app(s). With fresh eyes, you might find a few things you would change. Or, with the feedback from someone else, see that you missed the mark completely on some elements of your application. If you’d like an evaluation of your deferred app, our “redo report,” and help to craft a deferral plan and strategy, contact us.

Additional tips to consider as you craft a formal deferral strategy…

–Please follow all deferral instructions. If your defer letter does not provide specific guidance, reach out to your admissions officer/rep and ask them what steps they suggest. Check your portal, too—sometimes deferral guidance is hidden there.

–Get your guidance counselor’s support. Have your guidance counselor advocate for you via telephone. Make sure updated grades/transcripts are sent promptly. Your grades should have remained the same or improved, not dipped.

–If you applied test-optional, consider taking and/or sending scores. Colleges have always valued competitive scores, and this year is no different.

–Get an extra letter of recommendation if the school notes you are allowed to send one*. This letter could be written by a teacher, coach, employer, or someone else who can speak to your background, performance, and potential. *Side note on alumni letters and letters from well-known or famous people. Many students ask if these are helpful to send, and the answer is usually no. And…some schools explicitly state not to send any extra letters.

–Make contacts locally and talk to students and alumni. Reach out to local alumni chapters and ask if there is anyone willing to meet with you for an informal informational interview. Use this meeting as an opportunity to learn more about the school, and demonstrate your interest in attending. Information learned in these meetings can be included in your deferral letter.

-Connect with your regional rep and consider sending a deferral letter (aka an update letter). You should have connected with them prior to applying, so this email won’t be out of the blue. Most schools value an update on grades, test scores, impact/leadership activities, and sometimes more information on why them specifically. A deferral letter should be both intentional and very specific to the school and what was contained within your initial application. It should not be a list of your accomplishments or an essay that re-hashes information already shared in the initial application. You don’t need to label this update a “love letter” or “letter of continued interest”—try to think of a more thought-provoking and less common subject line if you are sending the update via email, or skip it altogether if you are sending a portal update.

-If you had an interview and established a good relationship with your interviewer, you can also reach out to them to see if they have any tips.

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Storytelling Matters

Storytelling Matters

One of the reasons we place so much emphasis on essay work? The ability to tell a story — especially your story — matters. And not just in the college application process.

There is little that can match good storytelling for strongly connecting us to one another, influencing us to make decisions, and making us believe in the products that we depend on in our everyday lives. Sharing stories strengthens and bonds us to each other, our workplaces, our relationships, our communities, and the world around us. All great speakers have discovered that telling stories has a much greater influence on their audience than simply spewing out data.

Read more here!

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How Applications Are Changing After the Supreme Court Ruling

How Applications Are Changing After the Supreme Court Ruling

New essay prompts, the review of fewer activities, no more checkboxes….lots of news!

Read more here and here

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10 Do’s and Don’ts for Writing The Common Application Essay

10 Do’s and Don’ts for Writing The Common Application Essay

Our essay experts know best. Check out these 10 tips from Emma that will help you write the most effective personal statement.

Interested in completing your college essays this summer?  Summer is the best time to tackle this important essay, so start coming up with a plan now! Contact us.  

  • Don’t worry about the prompts. It’s helpful to read through the prompts to see if doing so sparks any ideas; however, there is no need to stress about writing an essay that exactly “answers” a prompt. Your goal is to write the best essay you can about whatever you decide is best to write about. Working with students 1:1, we totally disregard the prompts and usually find that their essay still easily fits under one of the questions. And, if not, there is often an open-ended prompt such as: “Share an essay on any topic of your choice. It can be one you’ve already written, one that responds to a different prompt, or one of your own design.”
  • Do open with a scene. A strong opening scene draws the reader into your essay. Admissions officers and their first-round readers have hundreds of applications to get through—make yours stand out from the first sentence. Intrigue them or scare them or make them laugh. Make them want to keep reading.
  • Do focus on a single story. You only have 650 words. Perhaps that sounds like a lot to you: it’s not. There is no reason you should worry about filling it up. Through our process, you will find out how to generate enough detail to write an essay about any story. Nor should you worry about cramming as much as possible into the personal statement. Remember that colleges have all of your application data and that trying to do too much in the essay will only end up making your essay feel rushed and scattered.
  • Do make sure that your story has a clear beginning, middle, and end. You can tell your story out of order—for instance, opening with a scene from a stressful moment in order to build suspense before jumping back into chronology—but you always want to make sure your story has each of these elements. Skipping any single one will confuse your reader and make your story feel incomplete (because it is!).
  • And yet don’t get bogged down in detail. We usually find students have trouble generating enough detail. But sometimes we get a student who is unable to summarize effectively, too. Having too much detail can make your story confusing and also mean that your reader will have trouble understanding what the most significant elements are. It usually also means you don’t have room for reflection—the most important element in the essay!
  • Do present yourself in a positive light. We actively encourage you to tell a story that showcases your vulnerabilities, failures, weaknesses, and mistakes. However, either your narrative or your reflection (or some combination of the two), needs to ultimately redeem you so that your essay, in the end, shows you to be someone who is actively working to improve—to rectify mistakes, move past failures, or strengthen weakness. Your essay should be honest, but its main purpose is to make you seem like someone admissions officers want to see at their colleges! Make sure you come off well.
  • Don’t use huge thesaurus words. Again: you aren’t trying to impress the admissions officers! You are trying to show them who you are—and you are trying to make them like you. Using big words can mean using words you don’t quite know how to use, and that will show. Even if you do know how to use them, unless your essay is about how much you love long words or languages, using the big, 25-cent words can make you sound pretentious and overly formal. The language should sound like you and be relatively casual—not curse-word, talking-with-friends casual, but maybe talking-with-your-grandmother casual.
  • Do use vivid, interesting words and varied sentence structure. Being casual doesn’t mean the writing shouldn’t be good or interesting! Do push yourself to use words you might not use in your everyday speech, and do mix up the sentence structure to keep the writing varied and exciting. Do feel free to include words from your personal vocabulary—words from the language you speak at home or from a regional dialect or words you’ve made up. That can add a lot of texture and personality to an essay. Just make sure you define the words for your reader if the meaning isn’t clear from context.
  • But don’t use emotional language: I was happy; I was sad. Instead, let an action depict the emotional state. That is, instead of saying “I was happy,” you might write, “I couldn’t help skipping a few steps down the street after hearing the news.” And, instead of saying “She was sad,” you might write, “Her shoulders slumped, and she cradled her head in her hands.” You can’t see an emotion, and you always want to give the reader something to see.
  • And don’t use cliche—i.e. common, predictable, overused—language. Cliche language includes (but is definitely not limited to!) phrases like:
    • I need to be true to myself.
    • Time heals all wounds.
    • Every cloud has a silver lining.
    • Good things come to those who wait.
    • I learned more from them than they did from me.
    • Every rose has its thorn.
    • You win some, you lose some.
    • Little did I know.

Of course, your essay might have one of these messages at its heart. Maybe you did learn more from the kid you tutored than they learned from you. Maybe you did find the “silver lining” in a terrible situation. Both of these could make for great essays. But you want to verbalize that realization in your own unique and surprising way.

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College Application Essay Coaching – Make The Most of Summer

College Application Essay Coaching – Make The Most of Summer

Having read thousands of college application essays over the course of our careers as counselors, teachers, writing coaches, and admissions officers, the easiest explanation is that we just “know” when we read an effective essay. For a glimpse into our process and to read some of these essays, check out The Complete College Essay Handbook.

In our 1:1 coaching…

  • We help students navigate the essay process efficiently and effectively. There’s no reason a student can’t go back to school in August/September with most of their essays completed.
  • We help students uncover their unique stories and then guide them on how to get those stories onto the page in a clear, concise, and engaging way. Every student has a story to tell.
  • We provide students with writing exercises, manageable deadlines, and encouragement as we guide them from points A to Z. You don’t need to be a “writer” to write winning application essays. 

Summer is THE time to write college application essays—reach out to learn more about our essay process!

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Virtual “Office Hours” Tuesday June 13, 7pm Eastern: Undergrad Business Applicant Discussion

Virtual “Office Hours” Tuesday June 13, 7pm Eastern: Undergrad Business Applicant Discussion

Mark your calendar for June 13, 7 pm Eastern!

Brittany (ex-Wharton admissions) will lead a casual discussion about applying to college with an interest in business, covering studying “business” vs. economics (and which path might be right for you), high school course selection, and the importance of a differentiated academic narrative and corresponding resume.

Here’s the link! Feel free to sign on between 7-730 and bring your questions. This open “Office Hours” session is for students and parents.

Please direct any questions to Brittany at hello@brittany.consulting. Hope to see you then!

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