What Makes an Effective Personal Statement or Common App Essay

What Makes an Effective Personal Statement or Common App Essay

Your personal statement should uniquely reflect who you are, what you value, and how you think—while also engaging and even surprising the reader.

You may be thinking, “Nothing much has happened to me! How can I surprise the reader?” Well, one of the biggest myths about the personal statement is that you can’t write a good one unless you have a “big” or tragic story to tell: “I was on my way to becoming a professional skater before I shattered my ankle,” or “I overcame a life-threatening disease then founded my own nonprofit to fund research on that disease.” While an experience like this could make for an excellent (though painful) personal statement, it could also make for…a really boring essay. Though it’s sad to say it, admissions officers have read many of these stories and so aren’t surprised or even moved by them.

Just think about it: admissions officers read thousands of essays every year, year after year. To get through them all, they have to read quickly, stopping once they figure out which “pile” you belong in (yes, no, or maybe). Your goal is to force that reader to slow down, even stop—to make them want to read your essay, to make them think, “I’ve never seen this before!” Admissions officers are more likely to have seen the “big” stories before—every year, they read thousands of essays about sports injuries and divorces, about Eagle Scout projects and difficult classes. Often, the best way to surprise the reader is to think small—to write about an unusual hobby (Sample Essay 6 in The Complete College Essay Handbook) or passion (Sample Essay 5 in The Complete College Essay Handbook)—or to write about a more common experience in an unexpected way, like discussing your parent’s divorce in the context of a violent protest (Sample Essay 4 in The Complete College Essay Handbook). Surprise can also be contextual. A varsity soccer player writing about varsity soccer? Not surprising. A varsity soccer player writing about his passion for cooking? That’s surprising!

A note: not all surprises are not created equal. There is the pleasant, gentle “surprise party” kind of surprise, and then there is shock, which can be invoked through violent images or vulgar confessions, and which produces negative emotions—fear, disgust, anger, and more.

Finally, a word on style and structure. The personal statement has two central elements: scene and reflection. Scene shows the reader what happened in an exciting way, and reflection explains its relevance. At the same time, your personal statement shouldn’t be all scene, but a balanced mix of scene and reflection. Reflection enables you to place the scene into its larger context and to show you thinking through the story.

Grad a copy of The Complete College Essay Handbook to keep learning more!

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What is a Personal Statement (Example: The Common App Essay)

What is a Personal Statement (Example: The Common App Essay)

It’s June, which means it’s time to start working on college admissions essays. This month, we’ll share some excerpts from our book, The Complete College Essay Handbook, starting with some personal statement tips!

First, what exactly is a personal statement like the Common Application essay?

A personal statement is a creative essay of 650 words or less that reads like a short story, memoir, or novel—not like an academic essay, textbook, or newspaper article. The best personal statements tell a story that culminates in a meaningful realization and offers the reader a glimpse of a mind in the process of thinking.

The personal statement is not the place to brag about accomplishments (student body president, team captain, founder of a schoolwide service project), or about how amazing you are (“I’m a world-changing revolutionary!”).

Although people you don’t know are going to read it, the personal statement is not a public form, like a school-wide speech. The personal statement is an intimate form, like a secret. It is the place to be honest, vulnerable, and raw, to reveal mistakes and weaknesses, to open up about an experience you’d only tell someone you were really close with, to explore what you struggle with and what scares you.

The personal statement is not “about” an event or achievement. It is about the psychological and emotional processes that occurred “behind the scenes.”

The same story, told from one angle, can be impersonal whereas, from another—told with a focus on the process rather than the outcome—can become deeply personal. Here are a few examples to help explain what I mean.

  • NO (Impersonal): The story about how you got elected student body president and a detailed account of everything you plan work on once in office
  • YES (Personal): The story about your internal struggle to overcome a crippling fear of public      speaking in order to run for student body president
  • NO (Impersonal): The story about how you changed lives by raising money for an orphanage in Africa
  • YES (Personal): The story about how you decided to start raising money for an orphanage because you yourself had been adopted and always struggled with the fact that your birth parents had abandoned you
  • NO (Impersonal): The story about how tearing your ACL was hard because you couldn’t play football or see your friends for a few months
  • YES (Personal): The story about how tearing your ACL gave you the time to reflect on who you are and you realized you didn’t want to just be an athlete so you started writing poetry and made new friends at school

Notice how all of these negative examples focus on the superficial event: I was elected; I raised money; I tore my ACL. By contrast, the positive examples explore the story behind the event—what was going inside of the writer that either led to this event (the student body president and orphanage examples) or the internal change that resulted from it (the ACL example). They also explore intimate, potentially difficult topics.

Since the personal statement is a creative essay at its heart, there is no set formula for success—however, our process and essay samples will give you the tools and examples you need to write your own singular personal statement.

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School Specific Essays and the Impact of Word Limits

School Specific Essays and the Impact of Word Limits

As with the personal statement, there is no set “formula” for writing an effective supplemental essay—and sometimes the best essays are the ones that thoughtfully and creatively break the rules! That said, here is a general overview of how we approach both long and short supps:

  • Action: Open with a gripping hook, e.g. a vivid introductory anecdote, provocative statement, or weird fact. (Long, 1-8 sentences; Short, 1-3 sentences)
  • Backstory: Give the backstory behind your opening; explain how it connects to your life and your interests. (Long, 1-5 sentences; Short, 1-2 sentences)
  • Action Continues/Progress: This is the heart of the essay, and the place where you tell your story as it relates to the prompt. (For both Long and Short essays: This section should constitute the majority of sentences and paragraphs in your essay.)
  • Reflection and Conclusion: Conclude by connecting back to the opening hook and/or by looking to the future. (Long, 2-4 sentences; Short, 1-2 sentences)

As you can see, our approach is the same for both long and short essays. However, long essays allow for an extended introduction with a longer scene or story, additional paragraphs that allow for more depth and detail in the body of the essay, and a comprehensive conclusion. Short essays will have highly condensed introductions and conclusions, as well as fewer body paragraphs and less detail. This is why we strongly advocate writing long essays first: it’s easier to go back and trim detail than it is to add detail to a short essay.

Pro Tip –> “Less is more” doesn’t apply to college admissions essays: all of your essays should be as close to the word limit as possible. If you don’t max out the word count, it can look like you haven’t put in max effort. Being 5-10 words shy of the limit is fine, but only writing 200 words for a 250-word essay can look lazy.

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Ten Tips for Writing College Specific Essays / Supplemental Essays

Ten Tips for Writing College Specific Essays / Supplemental Essays

Time to write those supplemental essays…

  1. Don’t forget your reader. There’s a lot you don’t know about the admissions officers who will read your file—where they come from, what they have experienced, and what they personally value and believe. Keep this in mind as you write. Are you expressing some potentially divisive opinions? Be careful to do so in a thoughtful, nuanced way that appreciates the “other side.” Are you talking about a community that you are not a member of? Make sure that you are using culturally competent and correct language. Are you writing about an experience in a foreign country? Be wary of falling back to cultural stereotypes. The last thing you want to do is show a lack of sensitivity or understanding and offend your reader as a result.
  2. Do show social and cultural awareness, and especially empathy and understanding, for people who are different from you. Every college wants to admit kind, open-minded students who are going to embrace diversity and be a positive force in their community.
  3. Don’t forget to tell a story. Many students write the personal statement then think they’re done with being personal. This is not the case! One of the biggest problems with many supps is simply that they’re boring. The best way to bypass this issue is to craft a personal narrative around whatever you’re writing about, whether it’s leadership, creativity, or your potential major.
  4. Do show an understanding of a school’s mission and values. Linking your experiences or goals to a given school’s values (usually stated explicitly in their mission statement) is an excellent way to add an extra layer of specificity to an essay. It is also important to be sensitive to a school’s values for other reasons: if, for instance, you are applying to Brigham Young University, you wouldn’t want to submit an essay denigrating Christianity or any values specific to the Church of Jesus Christ of Latter-day Saints.
  5. Don’t just copy-paste information from the school’s website. You need school-specific information in many supplements, especially the why school or academic interest supplement. If you only copy some information you found in the school’s website without explaining how and why that information will apply to your college experience, your essay will seem shallow. Be specific in connecting what you learn about the school with your goals and past experiences.
  6. Don’t try to be too funny. You want to preserve as much of your personality as possible but humor is one of the hardest things to recreate on the page. A written joke—without your gestures, facial expressions, and tone of voice to guide the listener—can come across as corny at best and cynical, or even mean, at worst. Be extra mindful of this if you are trying to incorporate humor into your essays, and trust an adult’s judgement if you’re unsure.
  7. But don’t take yourself too seriously! A lighthearted approach to any topic will make your essay more readable and more engaging and—bonus!—make you seem more fun and approachable in the process. Colleges don’t necessarily care about admitting fun or approachable students but they do want students who will contribute to the community—and these attributes usually indicate that you will.
  8. Do look for ways to show self-awareness. You can get away with almost anything—a bad pun, a selfish thought—if you call yourself out for it in your essay. Doing so also displays a high level of self-knowledge and maturity that colleges value.
  9. Don’t brag (or humble brag), rehash your resume, or focus too much on academic awards or honors. A compelling story, not a big award, is what will make your application unique and memorable.
  10. Do try to be yourself, while keeping the suggestions above in mind. It’s no fun reading essays that scream you are “trying too hard” to be something you think colleges want.

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College Specific Supplemental Essays: Strategy/Tips

College Specific Supplemental Essays: Strategy/Tips

One of the reasons that we like students to have a sense of their college list when they start essay writing is that each essay does not exist in a vacuum. Everything submitted with a college application needs to work together to tell the fullest story possible about who you are, what you are all about, and the value you will add to the school that’s reading your application.

Complement your Personal Statement—don’t compete with it. You should aim to make sure all of your supplemental essays are as separate from the personal statement as possible. For instance, if my personal statement is about my passion for dance (my main extracurricular), and a school requires what we call a creativity supplement in The Complete College Essay Handbook, I would choose to write about something other than dance for the PS because I might want to focus on that in the supplement.

Present a rounded picture, even if you are narrow. Notice that I didn’t say be well-rounded. I don’t advise that! But imagine you apply to a school that requires two supplemental essays. One prompt clearly calls for an academic and intellectual interests (AII) essay, and the second is open-ended. You wouldn’t want to write a second AII essay for that school. Although college is first and foremost about academics, you want the opportunity to present as many parts of yourself as possible; go with any one of the other three types of supplemental essays that we outline in detail within The Complete College Essay Handbook! Every single college applicant should be able to write an impact and influence and community and identity essay.

Consider the school’s values. Sticking with the same example: if a school asks for two supplements and one prompt clearly calls for an AII essay, and the second is open-ended, in addition to writing a different type of supp, you should also take the school’s mission and values into consideration. For instance, since Jesuit schools like Santa Clara, Fordham, and the University of San Francisco tend to value service more than some secular schools, an impact and influence essay would be the best choice for the second prompt. Conversely, a liberal arts college with a long history of political activism, such as Wesleyan, Smith, or Oberlin, might react more favorably to a community and identity essay with an impact twist.

Use your best story. Imagine you have one just incredible story, and it fits perfectly into the impact and influence type. You write the essay—it’s great, and you love it! Then you realize that your top-choice school asks for a community and identity essay. What should you do? If your story is really that good, you are actually better off turning that impact and influence essay into a community and identity essay—even if it feels like a bit of a stretch. Admissions officers will remember how you made them feel—not that you didn’t answer the question quite as accurately as another applicant.

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The Purpose of & How to Tackle College Specific Essays (Supplemental Essays)

The Purpose of & How to Tackle College Specific Essays (Supplemental Essays)

The supplemental essays (or “supps” as we call them) are a chance for you to “supplement” your personal statement (aka the Common App essay) with more information about who you are and what makes you tick. Although many supps ask you to write about seemingly straightforward topics, like your extracurriculars or academics, they are not merely an opportunity to rehash your résumé or the activities section of the Common Application. They are, like the personal statement, an opportunity to tell another deeply personal story—not to brag about your brag-worthy accomplishments. Remember: it is stories, not accomplishments, that will make your application memorable.

For your essay to count as a story, it needs to tell a narrative that charts personal progress and change. Maybe your résumé is full of community service, and though you love it now, when you started, it felt like a chore. Tell that story. Maybe you played piano for ten years only to quit in tenth grade so you could devote more time to your real passion—computer science. Tell that story. Maybe you founded a club, and no one came to the first meeting, but you decided to keep going, and now you have a small but devoted core group. Tell. That. Story. In other words: Tell the unvarnished true story, even if that story isn’t neat or pretty. Those are the best stories!

Although supps present a valuable opportunity to make yourself even more memorable to your favorite schools, they also present a daunting amount of work: the majority of schools require at least one supplemental essay, and some, like MIT and Wake Forest, ask you to complete five or more. Many students we work with end up having to complete, on average, ten to fifteen sets of supps, or anywhere from eight to twenty additional essays. This is an insane amount of writing, and it can seem especially challenging because the prompts for these essays appear to vary greatly from school to school.

Don’t be daunted. You don’t have to write twenty unique essays!

Over the years, we have identified four types of essays that admissions officers most commonly look for. The students we work with write, on average, these four essays that they are then able to adapt and repurpose for different word counts and prompts.  They are:

  • Academic and Intellectual Interests
  • Community and Identity
  • Creativity
  • Impact and Influence

And following our method, you can do this too! In The Complete College Essay Handbook, we provide:

  • An overview of the type, with writing advice
  • Sample essays to show you how it’s done at different word limits
  • Both obvious and less-obvious prompts, so you can get a sense of the ways colleges phrase each question
  • A brief brainstorming questionnaire targeted to that type

We also show you how to adapt your essays for higher or lower word limits and how to repurpose your essays for the few prompts that fall outside of the four types. Using our methods, you’ll be able to maximize your time by writing fewer, but more effective and widely applicable, supplemental essays.

Get a copy today (paperback or ebook option), or if you are interested in working with us 1:1, reach out via email!

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Out Now on Amazon: The Complete College Essay Handbook!

Out Now on Amazon: The Complete College Essay Handbook!

Hi. If this were a podcast, this would be the part where we’d say, in our distinct voices: “I’m Brittany.” And then: “I’m Emma.” We’ve been working together to guide students through their college applications since 2016. After a few years, we realized our process was not reflected in any of the essay materials we found elsewhere, so we decided to write it down. What started as internal documents for our students eventually turned into a book. Since it is time to start thinking about essays, remember that…

The Complete College Essay Handbook is available on Amazon

It’s a no-frills, practical guide that will give students the confidence and know-how they need to craft the best essays for every single school on their list—in less time and with less stress. The Complete College Essay Handbook walks students through:

  • What makes an essay stand out, drawing on sample essays by real students to illustrate main points
  • Brainstorming activities to find the best topics for the personal statement and supplemental essays
  • How to write the two central components of every application essay: scene and reflection
  • Editing and revision—including techniques to cut down or expand an essay to hit the word limit
  • The four types of supplemental essays and how to decode the different essay prompts, using actual essay questions
  • The strategy behind a well-rounded set of application essays

We are excited to get our expertise and years of experience into the hands of as many students as possible—especially now that it’s college application season!

We’d be so grateful if you shared a link to The Complete College Essay Handbook with friends and family, and if you decide to purchase it—thank you, and also consider leaving a review (verified Amazon reviews are huge for increasing exposure). If you have feedback—or just want to say hi—email us at brittemmaessays@gmail.com

Thank you for your support!

Brittany & Emma

Fireside Chat with GenHERation

Fireside Chat with GenHERation

Virtual Event!

Date: Wednesday, October 13, 2021
Time: 7-7:30 PM EST/4-4:30 PM PST

During this virtual session, college admissions expert Dr. Brittany Maschal will discuss how to select the best topic for the personal statement and supplemental essayswhat makes an essay stand out, and the best strategies for presenting a well-rounded set of application essays.

GenHERation will also raffle away a copy of  The Complete College Essay Handbook at the end of the session!


Where Our Students Most Frequently Enroll (2015-2021)

Where Our Students Most Frequently Enroll (2015-2021)

What we like about this list is the range. It’s not all Ivy-bound or nowhere, which makes sense given our counseling philosophy and approach. Congrats to all of this year’s graduating seniors!!!

Boston College
Brown University
University of California, Berkeley
University of California, Los Angeles
University of Chicago
Cornell University
Dartmouth College
Elon University
Duke University
George Washington University
Georgetown University
Harvard College
Indiana University, Kelley School of Business
Lehigh University
University of Miami
University of Michigan
New York University
Northeastern University
Northwestern University
Ohio State University
University of Pennsylvania
Princeton University
Syracuse University
Tufts University
Tulane University
Vanderbilt University
University of Virginia
Villanova University
Wake Forest University
Wesleyan
University of Wisconsin, Madison

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July Action Plan – By Grade

Photo by Ryan Jacobson on Unsplash

Rising Seniors

  • As you continue your essay work, open a Common App account, and begin filling out the base data (Profile, Family, Education, Testing, Activities). Unlike in past years, if you open up an account now, it will not be deleted before August 1, 2019. There is no better time than now to get your CA base data completed. However, keep in mind the CA is down July 28-31 as it’s updated for the 2019-2020 app season.
  • If you’ve finished testing, it is time to review your college list and application strategy. Pinpointing your top 5 or so schools now can help you maximize your time over the summer doing research and outreach (and writing supplemental essays!). Need help with your essays? Contact us
  • If you are not finished testing, continue to prep.
  • If you have summer college visits planned, take advantage of the summer slowdown, and prepare meetings with your department of interest ahead of time. Interview if possible, too. You should always prepare for interviews, even if a school states they are not evaluative. Extended research and outreach can make a big difference in your admissions outcomes.
  • Many colleges don’t proactively ask for online resources yet, but you may have an interest in creating a digital portfolio (LinkedIn, SoundCloud, personal website, and/or blog). If you do, aim to complete it over the summer.

Rising Juniors:

  • Continue working on your resume, and think ahead about the activities in which you want to deepen your involvement in 11th grade and beyond. If there are activities you took were involved in during 9th/10th that no longer serve your or your interests, drop them.
  • Come up with a plan for test prep. Summer before junior year is a great time to begin test prep! Here are a few resources to get you started if you are not quite ready to work with a tutor 1:1: = PSAT, ACT, SAT, SAT on Khan.
  • Thinking about how to explore your academic interests this summer? I hope so! There are tons of options, and you should be doing something “academic” this summer if possible. Please note: something “academic” is not limited to a class or formal academic program. Examples of ways you can explore your interests at any time of the year = Khan AcademyCoursera or edXTed Talks or Ted-Ed.
  • Volunteer work is also beneficial. It can be helpful to choose a few volunteer engagements and stick with them through high school/12th grade, so try to pinpoint something you will enjoy and plan to stick with it.

Rising Sophomores:

  • Continue working on your resume.
  • Explore your academic interests this summer! If you are unsure what they are, that’s even more reason to get out there and do some exploring. Figuring out what you do not like is often just as important as figuring out what you do like. Please note: something “academic” is not limited to a class or formal academic program. Examples of ways you can explore your interests at any time of the year = Khan Academy, Coursera or edXTed Talks or Ted-Ed.
  • Volunteer work is also beneficial. It can be helpful to choose a few volunteer engagements and stick with them through high school/12th grade, so try to pinpoint something you will enjoy and plan to stick with it.

 

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