Common App Essay Tip: Dig Deep in the Brainstorming Phase

Common App Essay Tip: Dig Deep in the Brainstorming Phase

By BMC BloggerMay 02, 2025

Often, the subject that makes for the best essay is the one you least want to talk about. So stay open as you begin the brainstorming process, even to your most sensitive relationships and memories, and notice if there’s a story you’re afraid to tell. Maybe that is your best topic. Most importantly, don’t hold back or self-censor: don’t be afraid to show your messiness and flaws, and know that no story from your life is too small or too silly to include (as long as it’s not from when you were a very small child!).

It takes courage to be vulnerable and imperfect, to admit to your mistakes and regrets. A tip? Be courageous as you brainstorm.

The following questions are some that we use in our 1:1 work, and that you might find helpful to answer as your brainstorm:

  • To start, make a timeline of turning points in your life so far. These could include:
    • confrontations
    • arguments
    • mistakes
    • catastrophes
    • challenges
    • betrayals
    • failures
    • successes
    • life reversals
    • epiphanies
    • breakthroughs
    • beginnings
    • births
    • death

Try to identify 6-8 (or more!) of such turning point moments and write three or more sentences about each. Turning points tend to suggest scenes with dramatic potential in addition to being moments of change and growth, and nearly all the essays our students write revolve around them. Keep in mind that turning points can be minor, like an argument with a friend about who will take charge of an extracurricular project.

  • Describe your immediate family members and your relationship to each one. What makes your family different from other families?
  • List four words you would use to describe yourself and explain why you chose each one.
  • What is something you struggle with and would prefer most people not know about you?
  • What are you scared to write about? Why does it scare you?
  • What do you most enjoy doing with your spare time? Why?
  • What is your greatest weakness? What are you doing to work on it?
  • What do you do better than almost anyone else?
  • What topic or idea (or TV show or book or sport…) could you read about (or watch YouTube videos on) for hours? What makes it so fascinating to you?
  • Do you collect anything? If so, what is it, and why do you feel compelled to collect it?
  • Do you have any rituals or routines that may seem odd, obsessive, or out of the ordinary?
  • Is there any part of your identity that is important to who you are and that you have not mentioned elsewhere?

Think fast:

  • A time when you discovered that you were stronger than you thought: 
  • A time when you realized you were just plain wrong or messed up: 
  • A time you struggled over a tough choice:
  • A problem you solved: 
  • A question that you believe must be answered or a mystery you’re trying to get to the bottom of: 
  • A mark you want to make on the world:

When we work with students one-on-one, we review the brainstorming document, noting the narratives, ideas, themes, and details that interest us the most. It can be easier for us, as outside readers, to notice recurring patterns (for example, how you constantly link your ideas back to collecting objects) or to make new connections between disparate experiences and interests (like between your love for puzzles and your brothers leaving for college). Since it will be harder for you to do this for yourself, you should: 1) wait a week between completing and evaluating your brainstorm, and 2) find an outside reader who can read your brainstorm and give you feedback.

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What’s The Common App Essay All About?

By BMC BloggerApr 28, 2025

The school year is winding down, which means it’s time to start working on college admissions essays. This month, we’ll share some excerpts from our book, The Complete College Essay Handbook, starting with some personal statement tips!

First, what exactly is a personal statement like the Common Application essay?

A personal statement is a creative essay of 650 words or less that reads like a short story, memoir, or novel—not like an academic essay, textbook, or newspaper article. The best personal statements tell a story that culminates in a meaningful realization and offers the reader a glimpse of a mind in the process of thinking.

The personal statement is not the place to brag about accomplishments (student body president, team captain, founder of a schoolwide service project), or about how amazing you are (“I’m a world-changing revolutionary!”).

Although people you don’t know are going to read it, the personal statement is not a public form, like a school-wide speech. The personal statement is an intimate form, like a secret. It is the place to be honest, vulnerable, and raw, to reveal mistakes and weaknesses, to open up about an experience you’d only tell someone you were really close with, to explore what you struggle with and what scares you.

The personal statement is not “about” an event or achievement. It is about the psychological and emotional processes that occurred “behind the scenes.”

The same story, told from one angle, can be impersonal whereas, from another—told with a focus on the process rather than the outcome—can become deeply personal. Here are a few examples to help explain what I mean.

  • NO (Impersonal): The story about how you got elected student body president and a detailed account of everything you plan work on once in office
  • YES (Personal): The story about your internal struggle to overcome a crippling fear of public speaking in order to run for student body president
  • NO (Impersonal): The story about how you changed lives by raising money for an orphanage in Africa
  • YES (Personal): The story about how you decided to start raising money for an orphanage because you yourself had been adopted and always struggled with the fact that your birth parents had abandoned you
  • NO (Impersonal): The story about how tearing your ACL was hard because you couldn’t play football or see your friends for a few months
  • YES (Personal): The story about how tearing your ACL gave you the time to reflect on who you are and you realized you didn’t want to just be an athlete so you started writing poetry and made new friends at school

Notice how all of these negative examples focus on the superficial event: I was elected; I raised money; I tore my ACL. By contrast, the positive examples explore the story behind the event—what was going inside of the writer that either led to this event (the student body president and orphanage examples) or the internal change that resulted from it (the ACL example). They also explore intimate, potentially difficult topics.

Since the personal statement is a creative essay at its heart, there is no set formula for success—however, our process and essay samples will give you the tools and examples you need to write your own standout personal statement.

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Common Application ‘How To’ Videos via AXS Companion

Common Application ‘How To’ Videos via AXS Companion

By Brittany MaschalJun 07, 2023
As you open a Common App account and work on the base data, you might find the following videos (created by the CA ‘AXS Companion’) helpful:
 
 
Please note this section is NOT required for all colleges: Completing Courses & Grades video
 
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Remote Volunteer Opportunities!

Remote Volunteer Opportunities!

By Brittany MaschalDec 04, 2020

We shared a bunch of these back in the early days of COVID. However, we found a few others recently that looked interesting. Check them out below!

Robotics for All: Robotics for All strives to provide equitable educational opportunities to students of all backgrounds, particularly low income and under-represented students, with an emphasis on teaching the fields of STEM (Science, Technology, Engineering, and Math). The goal is to reduce the opportunity gap, allowing students to gain beneficial skills for the rest of their academic and professional careers. We believe that it is important for students to have access to a quality STEM education, regardless of socio-economic status.

As an online volunteer teacher, you will be responsible for running an eight week long online class. This includes leading the two weekly synchronous classes (either on Monday/Thursday or Tuesday/Friday), evaluating student homework (assigned between each synchronous class) and managing teacher’s assistants. It will be your responsibility to ensure that the class runs smoothly and take care of any issues, whether related to student behavior or errors in code. You must possess strong leadership skills and a high level of independence. Our current curricula for online classes are the Code.org Curriculum (for K-3rd graders), Scratch Curriculum (for 4th-6th graders), Python Curriculum (for 6th-8th graders), CAD Curriculum (for 6th-8th graders), and Fusion Curriculum (for 7th-8th graders). You are expected to have mastered the curriculum they teach. Learn more here.

The Empowerment Factory (TEF): a non-profit dedicated to giving youth the skills they need to lead happier, healthier more empowered lives. We focus on three areas of development: creativity, self esteem, and civic pride. Our Creative Squad programs blend hands-on activities with social emotional learning (SEL) and environmental education. Our vision is for every child to develop the confidence and ability to express themselves and become successful in school and life. Every child should feel that they matter and can make a difference in the world around them.

The Empowerment Factory is partnering with The United Way to bring you a fun and safe volunteer opportunity folding paper Peace Cranes! The purpose of this initiative is to share positivity and hopeful aspirations for our community. The Peace Cranes will be used to create a public art installation in January that aspires to exemplify the goal of this tradition. Learn more here.

Girl Scouts: Girl Scouting builds girls of courage, confidence, and character, who make the world a better place. We seek to accomplish this by providing girls opportunities to develop their potential and have fun with their peers in a supportive, all-girl setting.

Do you have a passion for a particular topic or life skill? Do you want to create a fun event that shares your enthusiasm with girls? You could design an event that helps girls earn a Girl Scout badge related to your specialty or help teach girls a skill they need to grow into the leaders of tomorrow! If you have a love for STEM, outdoors, or the arts – there are ways you can use your skills and resources to provide an experience that helps girls explore something new. There are dozens of new badges that will inspire you to think of creative ways to bring the projects to life for a group of girls, including things like “Inside Government”, “Eco Advocate” or “Philanthropist” badges! You can decide how many girls you’d like to participate, select what age girls you’d like to involve, and pick a date and time, and an online meeting platform that you’re comfortable with! You can also use materials we provide to host a meeting rather than making your own program. Learn more here.

Head to Volunteer Match to search for other remote roles!

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Launching in October –> Peer Guides!

Launching in October –> Peer Guides!

By Brittany MaschalSep 28, 2020

Given campus visit restrictions, students are finding it more challenging than ever before to get a sense of what a college is really like. Prospective applicants want (and need!) information they can’t always get online, and that they would often get by sitting in on classes, going on overnight visits, or even meeting with current students on campus through sports teams, affinity groups, or clubs they hope to join if admitted.

Whether students get to campus or not, we know from experience that they can craft smaller, more targeted college lists that reflect a deep knowledge of schools beyond rankings when they talk to current students and young alumni. Talking to peers is also the single best way to learn more about the social aspects of college and what it is like (realistically!) to follow a certain major path.

With that, we are soft-launching a new program in October: Peer Guides!

We have a small pool of college students who are available to meet with high school students and help guide them on all things their school, major, and college life in general. Here’s how it works:

–Reach out letting us know the specific school or major you want peer guidance on, and we will let you know if guides are available and share their bio(s). *Please note, as we are piloting this program, we might not have a guide available for your college or major of interest; if one becomes available later, we will let you know

-You choose a guide(s) and let us know how much time you want with them (one hour is typically sufficient). Time with the guide is purchased in one-hour blocks, and we ask that you use the time with your guide within three months

-We intro the student and guide, and they take it from there! This is not a formal mentorship program, and students and guides will schedule their time together directly. *Please note, this is a near-peer, student-to-student program. Guides do not meet with or communicate with parents

Email us if you are interested in learning more!

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Optional Materials in College Admissions

Optional Materials in College Admissions

By Brittany MaschalSep 14, 2020

If you want to maximize your chances of acceptance, don’t consider any optional components of a college application optional. Here are some common optional components:

  • Essays
  • Interviews
  • Video submissions
  • Portolios (art, maker, etc.)
  • Recommendations (any or extras)

Option to write an optional essay? Write it.

Option to interview? Sign up (then prepare for it…more on that here).

Option to create and send a video introduction, for example, like U Chicago and Bowdoin offer? Do it.

Option to send a portfolio? If you have a talent that fits the portfolio requirements go for it!

Option to send an extra letter of recommendation, or to send one at all if optional (many schools require zero LORs, so if you can submit one as an option….)? Request one and have it sent.

Why submit optional materials? By doing so you are going above and beyond what other applicants will do to demonstrate who they are to admissions. This could be especially important this year as schools go test-optional. It demonstrates a greater commitment to being accepted to the school to which you are applying. And because there is more of “you” for them to evaluate, you typically increase your odds of winning over the admissions committee.

Also, for many AdComs, not submitting optional materials looks lazy. If I have applicant A and applicant B on the table, and all things are equal but A submits extra materials and B does not, there is a higher likelihood I am going with A if those materials help me get to know them better. I like to see the extra hustle, and colleges do, too.

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