What Colleges are Really Looking for in Applicants

Fairfax, VA – The Independent Educational Consultants Association (IECA) released its ranking of What Colleges Look for in High School Students, based on an annual survey of nearly 2,000 independent educational consultants. While grades and standardized test scores are near the top of these annual rankings, a number of significant changes and surprises are challenging the assumptions about college admissions. Number 1 on the list: A challenging curriculum. New to the list: The family’s ability to pay tuition. The much-discussed social media presence of students? Not so much.

Many students and parents are surprised to hear that the leading criteria universities want to see isn’t grades* (#2) or standardized test scores (#3), but rather evidence that a student took as rigorous a high school curriculum as they could. “Colleges want to know that future students don’t shy away from a challenge,” said IECA’s CEO, Mark Sklarow. “Grades and scores are important, but it is far better to accept a challenge, show some grit, and earn a slightly lower grade if necessary than to breeze through high school with easy courses and straight A’s.”

*(This does not hold true at all schools, especially uber selective schools, where B’s don’t generally fly for normal applicants)

Item #4 in the ranking—the essay—is also the most misunderstood, according to IECA. The essay tends to be more important at smaller and independent colleges. But too many students think the essay is about construction, grammar, and format. The association warns that while these matter (typos and bad grammar should never happen), the essay must show insight into a student’s unique personality or life-shaping experiences. An essay that worked in an English class is unlikely to be one that is appropriate for the college application. “This essay should help the reader—that all-important admission counselor—better appreciate who you are, what shaped you, and what makes you tick,” says Sklarow. “That doesn’t mean a student needs some life-altering trip; rather a simple ongoing volunteer commitment or personal interaction may be worth sharing.”

Two new items ranked on the 2018–19 list from IECA. Debuting at #7 is the family’s ability to pay. While some schools are “need blind” in their admissions decisions, most are not. Increasingly, according to IECA, colleges take into consideration who can contribute to the school’s bottom line. The other new criteria this year was a student’s character and values (#12). Colleges increasingly contemplate what campus life will be like and how a particular applicant will add—or detract—from the campus. Colleges want to see leaders, students with special skills or talents, and those who have been active in campus activities, as well as those whose values fit a college’s view of itself. Colleges also seek diversity, striving for a campus made up of those from varied cultural, social, economic, geographic, religious, and occupational backgrounds (#9).

Much has been written in recent years about two areas: demonstrated interest* (how an applicant demonstrates a genuine desire to attend) and social media (what a student’s online life reveals). The IECA rankings showed these areas to be of less importance than other items.

*(Also not always true. The Common Data (set) confirms it is considered at many schools. It might just be considered LESS at some schools. However, do not be misled; it is still considered)

Sklarow cautioned that “Every college is unique, so each emphasizes something different in its process of reviewing applications. One of the great benefits of hiring an independent educational consultant is their knowledge of such differences, and their ability to share this information with students as they guide them through the application process.”

 

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Is College Admissions Really Personal?

Admissions committees don’t really know applicants personally*.

After re-reading Phoebe Maltz Bovy’s 2013 Atlantic article, I have been thinking a lot lately about how claiming to do so is often bad for students. Although her thoughts were penned about five years ago, I consider them true today. The word “holistic” is still being widely used in college admissions, when how applicants are evaluated—and to an extent, what they are evaluated on—has not changed much.

“Holistic” evaluations may be superior to algorithms, but what’s clear is they’re not actually holistic. Much of who a person is would be off-topic or altogether inappropriate for colleges to take into account, even if it were possible for them to do so. If someone frail or ten months pregnant gets on the bus, do you give up your seat? Are you devastatingly attractive to your preferred gender(s)? Ultimately, what’s at stake in college admissions isn’t who you are as a person, but whether you’ve demonstrated that you have the skills and experiences that qualify someone for a slot at a particular institution. If a school rejects you, what they’re really rejecting is your application.

Because schools, parents, and students all find it so persuasive, “holistic” is unlikely to leave us any time soon. The best we can do, then, is to remind applicants and their families that despite what the schools themselves might have them believe, it isn’t personal.

Sara Harberson’s 2015 article also sheds light on some holistic admissions truths.

Elite universities — public and private — practice what is called “holistic admissions,” a policy based on the idea that a test score or GPA does not completely reflect who a student is and what he or she can bring to a college community. It allows a college to factor in a student’s background, challenges overcome, extracurricular involvement, letters of recommendation, special talents, writing ability and many other criteria. Private schools and many public universities can include race among the characteristics they consider, as long as they don’t apply racial quotas.

In the end, holistic admissions can allow for a gray zone of bias at elite institutions, working against a group such as Asian Americans that excels in the black-and-white world of academic achievement.

And as Willard Dix points out in his 2017 article on the topic:

The bottom line for students? Once they submit their applications, they’ll be read [holistically] at many schools (even large universities may offer to do a special read if requested instead of relying primarily on numbers), but they’ll then be buffeted by all the other forces tugging at the admission office. You can’t control any of them. The best you can do is present yourself fully and forcefully as someone who will be an asset to the institution. After that, you simply have to ride it out and hope for the best.

Those forces and needs being:

  1. Enough full-pay students to keep the budget as balanced as possible.
  2. Enough diversity to serve the institution’s stated desires for a diverse population.
  3. Enough students on significant financial aid to enable the institution to fulfill its stated commitment to serving students from every economic level.
  4. Enough qualified students to keep up the college’s reputation, however defined.
  5. Enough athletes to populate teams important to the institution’s local, regional and (if Div I) national reputation.
  6. Enough “legacy” admits to keep alumni happily supporting the college.
  7. Enough “development” cases to stack the deck in favor of future financial benefits. Not a quid pro quo, exactly, but perhaps a bet on a favorable windfall at some point in the future.
  8. Enough students with other talents and interests to keep small departments, the arts, and various other campus activities active.
  9. Enough attention to the president’s, trustees’ and professors’ requests for more potential computer scientists, philosophers, writers and so on.
  10. Enough students, period.

Read more about the misunderstandings around “holistic” college admissions here.

The * above is because this is not totally true at all schools. Take, for example, Hampshire, a school that dropped from the US News ranking because they decided not to accept SAT/ACT test scores from high school applicants seeking admission. You can read more about what happened when they completely dropped standardized tests from their application as part of a new mission-driven admissions strategy, distinct from the “test-optional” policy that hundreds of colleges now follow. Thought-provoking stuff! Imagine if others followed suit…

 

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May Monthly Action Plan – By Grade

Seniors:

Congrats on deciding where you will be attending college if that is the path you are taking!

As graduation nears and high school comes to a close…enjoy yourself! Graduation signifies exciting new beginnings, but also change. Many of the people you are used to seeing every day at your high school are people you might not see often (or again in some cases), so make the most of spending time with these people (and your family!) the next few months.

Juniors:

Keeping it light this month during APs!

-As you wrap up testing, you should begin to think more about your list and application strategy. If you still have schools you want to visit, look ahead to the end of August and early fall to get the most out of campus visits. If you have to go during the summer months, read this post.

-Decide on your courses for next year, keep working on your resume/activity sheet, and firm up all summer plans.

-It is a busy time, but try to consider this process like a class from here on out. You’ll need to carve out time for it every week.

-Looking ahead…it is time for essays! Now would be a good time to start your personal statement. You can review the Common App prompts here and the Coalition prompts here. Start brainstorming.

Freshmen/Sophomores:

See a few additional notes below for “enrichment” activities.

-Focus on your grades. Your transcript is the most important part of your college application. If you have room for improvement, colleges want to see you improve! If you are struggling in any subject, do not be afraid to reach out and ask for help. 

-Continue working on your resume/activity sheet.
-Firm up your summer plans; make the most of summer! If you know you’ll have some free time on your hands…
-Looking for community engagement or volunteer opportunities? Something meaningful to get involved in that you might want to continue throughout high school, someplace where you might make a real difference? Ask upperclassmen how they spend their summers or check out https://www.idealist.org for opportunities near you.
-I am also a big fan of podcasts as learning tools and entertainment! Here are a few I recommend:

A great umbrella site, How Stuff Works includes BrainStuff (science), Stuff You Missed in History Class, Stuff of Genius (inventions), TechStuff and others. The approach here is like Radiolab, but more specialized by individual topic. You should be able to find a broadcast on just about any area of interest.

TED Talks podcasts. These cover a wide array of subjects and perspectives; this is a “something for everyone” site and the angle tends toward a combination of informative and inspirational.

If you’re looking for some more straight-up academic enrichment, you could check out Math Mutation, which takes an entertaining approach to its subject.

 

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The best time to start planning for college? 

Parents of 9th and 10th graders frequently ask me when the best time is to begin planning for college. My answer is usually “now!” which often, and more importantly, leads to talking about “how.”

Successful college planning starts with helping students explore their interests and think about what they do best. Starting with strengths encourages students to establish high expectations and create the time and space to work on areas for improvement. One of the keys to having college options is making smart choices early on as it relates to course scheduling, and even how students spend their time outside of school. Knowing how college admissions officers view these choices takes a lot of the guesswork out of the process.

If you’re interested in learning more about early college planning and how college admissions officers evaluate applications, contact us to schedule a free 30-minute consultation call.

 

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The 5 Biggest Differences Between the SAT and ACT Explained

 

Test prep is not really my thing, but it plays a big role in the college admissions process for many students. That said, be on the lookout for some testing-related guest posts in the coming months! The article below is by Nicholas LaPoma, the owner of Long Island-based Curvebreakers Test Prep.

1. Timing

Possibly the most important difference between the two tests is timing. In short, you get less time per question on the ACT. Check this out:

As you can see, you get much less time to complete any one question on the ACT. One of the most important examples is on the Reading tests. On the SAT you get 13 minutes per passage, on the ACT you get 8 minutes 45 seconds per passage. That is a huge difference! So, if you struggle with timing, the SAT is likely for you.

2. Question Distribution

The SAT and ACT have a vastly different distribution of questions in terms of subject matter. This is especially true in the Math section of the tests, as the ACT has a large amount of Geometry and Trigonometry questions and the SAT does not. The SAT is more Algebra focused.

Further, the ACT is considered an achievement test (What you learned) whereas the SAT is often considered to be a trickier, more aptitude based test (based on skills).  If you hate Algebra, and like straightforward word problems, the ACT Might be for you.

3. No-Calculator Math

A similar but important consideration is how one will handle no-calculator Math. Many students are used to punching every question and operation into their calculator and are totally reliant upon the calculator for basic multiplication and division. These students will struggle on the no-calculator portion of the SAT, as you may have to do long division. Some schools do not allow students to use calculators until a certain grade level – those students will be better equipped to tackle this section.  If you really struggle with no-calc, the ACT might be for you.

4. Science Section

As you probably know, the ACT contains a science-based section. This is actually a reading / chart reading / graph reading task, so it often correlates well with reading score. That means that the ACT is mostly based on reading skill, whereas the SAT is mostly based on Math skill.

As indicated above, the Science section actually makes the ACT a more reading based exam, where the SAT is a more math based exam.

5. Question Difficulty

The SAT is typically considered an aptitude test. It is based on your skills in each area that is tested. The acronym SAT initially stood for Scholastic Aptitude Test, proving the point. The SAT is unable to move away from its roots and become a totally achievement based exam, so many students “feel” that the questions are more tricky or difficult. If you like more straightforward questions, the ACT may be a better test for you. We find little difference when preparing students for the exams, but some students in particular find one test more appealing than the other for this reason.

 

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Federal Student Aid Webinars

 

The Department of Education Federal Student Aid (FSA) is offering free webinars about financial aid. The first one takes place on April 19 about comparing financial aid offers is very timely since families must deposit by May 1.

For students and parents:

Tips for Understanding and Comparing Financial Aid Offers (April 19 4–5 p.m. ET)

Common Mistakes when Filling Out the FAFSA Form (April 26 4–5 p.m. ET)

Registration fills up quickly so sign up today!

 

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Spring Break! And Podcasts

We’re going offline for a bit, but will be back in mid-April. We’ll be catching up on half-read books and missed podcasts.

Speaking of podcasts, a recent TED Radio Hour episode Turning Kids Into Grown-Ups is well worth a listen. Julie Lythcott-Haims (author of How to Raise an Adult) is one of the people featured, and provides some important commentary on kids mental health and wellness, the development of agency, chores (yes, chores!), and of course, the hyper-focus on what the top name-brand schools demand from high school students today. Her reminder, and one that we wholeheartedly support: you don’t need to go to one of these schools to be happy and successful in life! Happy and successful people went to state schools, community college, no college and everything in between.

 

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College Waitlist Data

The Princeton Review pulled from the Common Data Set for students who began freshman year in the fall of 2017 to create a table highlighting:

  • how many students were offered a spot on the waitlist
  • how many students accepted their spot on the waitlist
  • how many got in from the waitlist and the resulting admit rate from the waitlist

Check it out here. For waitlist tips, read our recent post!

 

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It’s Time to Tell Your Kids It Doesn’t Matter Where They Go To College

William Stixrud is the co-author of The Self-Driven Child: The Science and Sense of Giving Your Kids More Control Over Their Lives, with Ned Johnson. Below is his recent article in Time. As we gear up for the 2018-2019 admissions season, I suggest both students and parents give it a read!!!
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When my daughter Jora was in high school, she went to a talk I gave on the adolescent brain, during which I pointed out that high school grades don’t predict success very well. On the way home she said, “Great talk, Dad, but I bet you don’t really believe that bit about grades.” I assured her that I did. To prove it, I offered to pay her $100 if she got a ‘C’ on her next report card — in any subject.

We’ve all heard the familiar anxiety-inducing nostrums: That a screw-up in high school will follow you for the rest of your life. That if you don’t get into Harvard or Yale, you’ll never reach the c-suite. That the path to success is narrow and you’d better not take one false step. I have come to think of this unfounded belief system as what we psychologists call a “shared delusion.”

So why don’t we tell our kids the truth about success? We could start with the fact that only a third of adults hold degrees from four-year colleges. Or that you’ll do equally well in terms of income, job satisfaction and life satisfaction whether you go to an elite private college or a less-selective state university. Or that there are there are many occupations through which Americans make a living, many of which do not require a college degree.

I am not against being a good student, and there are clear advantages to doing well in school. But you don’t need to be a top student or go to a highly selective college to have a successful and fulfilling life. The path to success is not nearly so narrow as we think. We’ve all heard the stories of the college dropout who went on to found a wildly successful company. I myself was a C+ student in high school who flunked out of graduate school. At one point I went for 20 weeks without turning in a single assignment. (I often tell the underachievers I see in my practice: “Top that!”) Long story short, I managed to do pretty well in life, and I credit my failure in graduate school with leading me to a career more in line with my skill set.

The problem with the stories we’re telling our kids is that they foster fear and competition. This false paradigm affects high-achieving kids, for whom a rigid view of the path to success creates unnecessary anxiety, and low-achieving kids, many of whom conclude at a young age that they will never be successful, and adopt a “why try at all?” attitude. Many of these young people engage in one of the most debilitating forms of self-talk, telling themselves either, “I have to, but I can’t,” or “I have to, but I hate it.”

Why do we encourage our children to embrace this delusional view of what it takes to be successful?

I’ve asked various school administrators why they don’t just tell kids the truth about college — that where you go makes very little difference later in life.

They’ll shrug and say, “Even if we did, no one would believe it.” One confided to me, “We would get angry calls and letters from parents who believe that, if their children understood the truth, they would not work hard in school and would have second-class lives.”

Many adults worry that if their kids knew that grades in school aren’t highly predictive of success in life, they’d lose their motivation to apply themselves and aim high. In fact, the opposite is true. In my 32 years of working with kids as a psychologist, I’ve seen that simply telling kids the truth — giving them an accurate model of reality, including the advantages of being a good student — increases their flexibility and drive. It motivates kids with high aspirations to shift their emphasis from achieving for its own sake to educating themselves so that they can make an important contribution. An accurate model of reality also encourages less-motivated students to think more broadly about their options and energizes them to pursue education and self-development even if they aren’t top achievers.

Children are much more energized when they envision a future that is in line with their own values than when they dutifully do whatever they believe they have to do to live up to their parents’ or teachers’ or college admissions boards’ expectations. We don’t inspire our kids through fear. We inspire them by helping them to focus on getting better at something, rather than being the best, and by encouraging them to immerse themselves in something they love.

So if you want your kids to succeed in life, don’t perpetuate a fear-based understanding of success. Start with the assumption that your children want their lives to work. Then tell them the truth: That we become successful by working hard at something that engages us, and by pulling ourselves up when we stumble.


Like the author, I was not a perfect student in high school (although I did not flunk out of college or graduate school). However, I similarly credit my “failure” in high school, and not getting into my supposed dream college, with leading me to a school and eventually a career most in line with my skill sets. I am incredibly thankful for the unwavering support of my parents along the way, especially during high school when I was a rebellious and often not very pleasant to be around teen.

 

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Why You Should Look Beyond The Usual Suspects When Applying To College

Not a news flash: Getting into the country’s most selective colleges is more fiercely competitive than ever, with many schools reporting a record number of applicants (again). To many, this news is fear-inducing. How will I (or my child) possibly get admitted to a “top” college or university? Answering how is hard. There are no silver bullets in this process, and the reality is most applicants won’t get admitted to the top-top schools. Instead of trying (too hard in many cases) to become the applicant you think one of these uber selective schools will admit, I suggest a path of far less resistance and more authenticty—a path that includes looking at colleges where you have a realistic chance of being admitted.

There are schools outside of the top 30 ranked on US News, and they are excellent. We help families find these schools, and we’ve seen that when they can think outside of the box, they end up with incredible options and look back on the process much more fondly than those that are laser-focused on the same set of schools at which the rest of the world is aiming.

Here are some numbers from a recent Boston Globe article noting the 20-year admit rate changes at a few of the country’s most popular schools. I’ve been saying this for a few years now, but it is time to start looking outside of the bubble of these and the other “most popular” schools, and these numbers should provide a nudge in doing so.

 

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