The following programs are some of our favorites for students interested in exploring different career paths in sports and the business of sports.
McCormack’s summer Sport Management & Leadership Academy provides a platform for high school students to learn practical sport business applications and industry insights from our world-renowned faculty and industry-leading alumni. During this two-week program, students immerse themselves in key segments and critical issues relevant to the highly competitive sports and entertainment industry, such as:
- Sport & Digital Media
- Sport Marketing & Sales
- Diversity & Inclusion in Sport Organizations
- Player Performance & Data Analytics
- Player Representation & Athlete Endorsement
Three day online program ($100). Experiential-based learning. Students learn theory in the classroom, put theory to work in real-time projects, and present those projects back to industry professionals.
SPM 142 – Sports Marketing. This course focuses on the process of designing and implementing activities for the promotion and distribution of a sport product to a consumer. The principal steps in developing a marketing plan are outlined.
The mission of Global Sports & Entertainment Business Academy is to provide all participants insight into the sports and entertainment industries. Our students will not only be introduced to a broad array of career opportunities, but they will also leave with a solid understanding of the business disciplines that constitute and contribute to the business such as management, advertising, sponsorship, technology, marketing, law, media, and other areas related to the sports and entertainment industries. Students will also practice leadership and teamwork as they engage in a variety of team-oriented activities.
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