risk

University of Michigan psychologist Clyde Coombs developed an innovative theory of risk. If you are going to make a risky investment, you protect yourself by playing it safe in other investments. Successful people do the same thing in their daily lives balancing out risks in their portfolio. When we embrace danger in one domain, we offset our overall level of risk by exercising caution in another domain.

This is a good way to think about building your college list.

Some students like to take a big risk with their top choice school. Not always a good idea, but here’s where making good use of different application plans might be beneficial in balancing that risk. If you know Cornell is an “aspirational” school for you—beyond a reach—I would advise to not apply there ED. However, if a student decided they wanted to go for it (and I could not change their mind!), I would strongly advise they balance that decision by applying EA to a range of schools with different levels of selectivity that they liked. For example, UNC, U-M, Penn State, Ohio State, Richmond, and Clemson. I would also advise applying to all of these EA schools if the ED school choice was a bit more reasonable, say, Wake Forest. It is just a good strategy to apply EA along with ED!